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BREAKING: RFD-TV Airs Weekly PBR Show
Half-Hour TV News Magazine Show Kicks Off With A Bang


NASHVILLE, Tenn./NEW YORK, N.Y. (September 29, 2009) – RFD-TV and the PBR proudly announce another way to get your adrenaline fix – a weekly television show devoted to the Toughest Sport On Earth. RFD-TV – carried on all major cable providers – presents “PBR NOW,” a regular half-hour studio show hosted by Justin McKee, J.W. Hart, and Justin McBride, airing Thursdays at noon and 10 p.m. EST.

“Last Thursday’s premier was a major success for both the PBR and RFD-TV,” stated Patrick Gottsch, founder & president of RFD-TV. Thousands of emails have been received and are still pouring in from PBR fans around the country searching for information and a new way to interact with their favorite sport. PBR NOW launches at a perfect time as many PBR fans are looking for a new way to get their PBR up-to-date news leading up to the World Finals.”

Every episode of PBR NOW highlights the previous weekend’s BFTS event, updates the standings, and looks ahead to the upcoming event, and subsequent schedule on the road to Las Vegas. Riders in contention for the coveted gold buckle are interviewed either in studio, by satellite, or by phone in order for the audience to see and hear them describe in their own words the experience of competing against the very best bulls in the world I pursuit of bull riding’s ultimate titled.

PBR NOW also tracks the current standings and event schedule for all minor league tours –the Challenger Tour, Enterprise Rent-A-Car Tour, Discovery Tour, and international tours – to introduce the audience to the rising starts of the PBR who hope to join the ranks of the very best bull riders in the world on the Built Ford Tough Series. The top bulls of the PBR are profiled weekly, and the latest news and events of the ABBI are prominently featured in hopes of discovering the next superstars of the bovine world. PBR NOW gives the fans voice and allows them to interact not only with the show’s host, but also with riders, contractors, and executive of the PBR through questions via email and Twitter.

Tune in this coming Thursday at 12:00 p.m. EST and 10:00 p.m. EST to see what’s happening this week on PBR NOW.

CONTACT:
PublicRelations@RFDTV.com


 
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