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RFD-TV delivers $100,000 to Rider Relief Fund
Las Vegas, NV – RFD-TV presented a check for $100,000 to the Rider Relief Fund during the Professional Bull Riders “Last Cowboy Standing” event on April 16, in front of a sellout crowd at the Mandalay Bay Event Center and a large pay-per-view audience.The Rider Relief Fund was created in 1999 as a non-profit organization to assist bullriders and bullfighters participating at all levels of competition, from youth to high school, college, and professional. “This is a very welcome donation, as the organization is always in need of funds to continue the great work it does for athletes engaged in the sport of bull riding”, stated Randy Little, Chairman of the Rider Relief Fund. “It is very difficult for these athletes to obtain affordable insurance, as statistically one in every 15 rides results in injury. RFD-TV’s generosity, along with the support of the advertisers on ‘PBR NOW on RFD-TV’ and its audience, is much appreciated by all the cowboys and everyone associated with the sport.” RFD-TV is donating 100 percent of its net revenue from a special advertising package produced for sponsors of the weekly “PBR NOW on RFD-TV” television show. The weekly program originates “live” from RFD-TV’s Nashville [Tenn.] Studios on Thursday evenings (10pm ET, 9pm CT, 8pm MT, 7pm PT) recapping the previous week’s PBR results and standings while looking forward to future PBR events. The show also takes phone calls from viewers and invited guests and features rotating hosts Justin McBride, J.W. Hart, and Justin McKee. In addition, RFD-TV will be promoting a special section of tickets for future PBR events. Viewers will be able to order online, and $10 per ticket will be donated to the Rider Relief Fund. Purchasers will also receive a complimentary copy of RFD-TV The Magazine, and a Rider Relief Fund cap. “We are so proud to support the Rider Relief Fund,” said Patrick Gottsch, Founder and President of Rural Media Group, Inc. “Hopefully this first $100,000 is but an advance, and with the support of our 2011 ‘PBR NOW on RFD-TV’ advertisers and viewers we plan on being back in Las Vegas in October to make another donation at the PBR World Finals.” For more information, please visit www.riderrelief.com ABOUT RFD-TV Launched in December 2000 and now in its 10th year of broadcasting, RFD-TV is the nation’s first 24-hour television channel dedicated to servicing the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment. The channel is now distributed into more than 40 million homes worldwide by DBS and cable systems including DISH Network (231), DIRECTV® (345), Comcast, Verizon FiOS TV (247), Mediacom, Charter, Bresnan, Brighthouse, Suddenlink, Time Warner, Cox, Cable One and more than 600 independent ruralcable systems. Corporate headquarters are in Omaha, Nebraska, with production originating in studios located in Nashville, Tennessee, for RFD-TV, RFD HD, and RURAL TV, the company’s new international channel. RFD-TV The Magazine now has more than 180,000 paid subscribers for its bi-monthly publication, and the company continues to operate “RFD-TV The Theatre” in Branson, Missouri. For more information, visit www.rfdtv.com ABOUT THE RIDER RELIEF FUND  The RFD-TV Rider Relief Fund was created in 1999 as a non-profit organization to assist athletes involved in the sport of bull riding. The fund is available to bull riders and bullfighters competing at all levels of competition, from youth to high school, college and professional. In the sport of bull riding it’s not a matter of if you’ll get hurt; it’s when and how bad. Affordable insurance in bull riding is difficult, if not, impossible to find. Statistically, one out of every 15 rides results in injury. The RFD-TV Rider Relief Fund has distributed over $1.4 million to bull riding athletes and their families at all levels. The athletes who devote their time, talent and often their health to providing us this great sport will continue to need your support and donations. As a non-profit charity, the RFD-TV Rider Relief Fund will do more than give you a tax deduction. It will continue to provide these hard-working athletes with a lifeline of financial support. About the Professional Bull Riders, Inc. (PBR)  The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any Western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division eventseach year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR andhttp://twitter.com/TEAMPBRCONTACT: Raquel Gottsch I EVP-Corporate Communications RFD-TV (402) 289-2085 raquel@rfdtv.com Jack Carnefix, Senior Manager of Public Relations Professional Bull Riders (719) 242-2800, ext. 3372 jcarnefix@pbr.com
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