FOR IMMEDIATE RELEASE 

Trigger “The Golden Palomino” and Bullet “The Wonder Dog” are on display at the 50th National Cutting Horse Association (NCHA) Futurity in Texas 

OMAHA, NEB. / FORT WORTH, TEXAS – (October 27, 2011) – RFD-TV Brings the Trigger and Bullet Happy Trails Tour to Texas as part of a 48-state tour honoring Roy Rogers (a.k.a. “The King of the Cowboys”). Trigger “The Golden Palomino” and Bullet “The Wonder Dog” were two of Americas most loved pets and the public is invited to view the duo from Thursday, Dec. 1, 2011, through Saturday, Dec. 10, 2011, at the 50th NCHA Futurity at the Will Rogers Memorial Coliseum in Texas. 

Roy Rogers reigned at a time when the cowboy ideal seemed to signify everything decent about a nation in which all things were possible. “The Roy Rogers Show” was one of Americas most watched television shows and over the course of 15 years on air and countless personal appearances with Roy’s horse, Trigger, Roy became an American icon and a pillar of strength, honesty, courage and decency that impacted so many Americans. 

The Trigger and Bullet “Happy Trails Tour” began in July of 2010, after RFD-TV purchased Roy Rogers’ preserved horse, Trigger and his German Shepherd dog, Bullet in an auction at Christie’s in New York. The company began traveling the pair in honor of western heritage and as a commemoration to what would be Roy Rogers’ 100th birthday. The tour began in Omaha, Neb. where RFD-TV is headquartered. “At every tour stop, these have proven to be very emotional experiences for all as the sight of this simple horse and dog on display brings back a flood of memories from their youth,” said Patrick Gottsch, founder and president of RFD-TV. 

Trigger and Bullet will be located in the Amon G Carter Exhibit Hall where families and long-time enthusiasts will have the opportunity to view the “King of the Cowboys” faithful companions. RFD-TV offers the public the opportunity to have a free picture taken with the American icons. 

Nostalgic Trigger and Bullet “Happy Trails Tour” merchandise are available online at RFDTV.com. RFD-TV also offers online opportunities for the public to share Roy Rogers

stories, download pictures or join the RFD-TV Roy Rogers Riders Club. “Roy Rogers, Trigger and Bullet represent values and traditions that have been lost over time,” said Gottsch. “The club allows fans to re-establish that commitment to family values. The tour along with the RFD-TV Roy Rogers Riders Club will bring back very fond memories for many people. It’s values that parents and grandparents can share with their children and grandchildren.” 

The Roy Rogers Riders Club boasted over 2.5 million members in its heyday and fans can still join the Roy Rogers Riders Club which inspires good values and helps support rural youth. When joining the Roy Rogers Club on www.rfdtv.com riders receive a membership card, a discount on merchandise and a monthly Roy Rogers Club E-Newsletter. 

A significant portion of the membership fee to join the club is donated to non-profit organizations such as FFA, Little Britches, National High School Rodeo Association, 4-H and All American Cowgirl Chicks that help youth excel in agriculture, rural development and competition. 

Roy’s television show was Americas most watched show in its day and can be seen today on RFD-TV. The Roy Rogers Show, a collection of 100 television shows, and Roy Rogers Happy Trails Theatre, a collection of 88 movies air weekly with Roy “Dusty” Rogers Jr. hosting the programs. 

For more information about tour dates, Roy Rogers merchandise, to share stories of Roy Rogers, Trigger and Bullet, and much more, visit http://www.triggerandbullet.com or www.rfdtv.com. 

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RFD-TV, LLC 

Launched in December 2000 and now in its 10th year of broadcasting, RFD-TV is the nation’s first 24-hour television channel dedicated to servicing the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment. The channel is now distributed into more than 41 million homes worldwide by DBS and cable systems including DISH Network (231), DIRECTV® (345), Comcast, Verizon FiOS TV (247), Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Production originates in studios located in Nashville, Tennessee, for RFD-TV, RFD HD, and RURAL TV, the company’s new international channel. RFD-TV The Magazine now has more than 180,000 paid subscribers for its bi-monthly publication, and the company continues to operate “RFD-TV The Theatre” in Branson, Missouri. For more information, visit www.rfdtv.com.