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Over the course of three days (September 13-15, 2011) nearly 100,000 people gathered just west of Grand Island, Nebraska, to see the unveiling of products from about 600 various agricultural companies.  

Companies including: Kinzie, Case IH, T&L Irrigation, John Deere, SFP and Reinke Irrigation showcased their latest and greatest equipment prepped to tackle farm fields.  Companies showcasing their equipment were given the chance to harvest fields in real-time in front of the crowd, later guests could see samples from the harvest, helping them determine what equipment might fit their needs for the coming seasons.