RFD-TV Viewer Survey

Untitled Document

The RFD-TV 2011 Viewer Survey The RFD-TV 2011 Viewer Survey

It's time once again for the annual RFD-TV Viewer Survey. Your feedback is very important to us as it helps us attract advertisers and sponsorships for the quality programming you see on our channel.

Please take a few minutes to share your opinion as we take your feedback very seriously. The questions are all multiple choice and ask you simple things about you, what you watch, and what you are planning to purchase. They survey is about 40 questions and should take you about 5-8 minutes to complete.

Also note that we take your loyal viewership very seriously. See our terms of use at the end of this survey, but in short, we will keep all of your answers, your email address and any other information collected by this survey private. We will not give it out to anyone. Period.

So don't miss your chance to participate and help us attract the quality advertisers you have come to expect on RFD-TV, Rural America's Most Important Network. Thank you!

DEMOGRAPHIC INFO:

1) Email:
2) State:
3) What is your age?

18-24

25-34

35-44

45-54

55-64

65-74

75+

4) Gender?

Male

Female

5) Do you own your own home?

Yes

6) What is the best description of where your home is located?

Farm/Ranch	Acreage outside city limits	Small town (1 - 4,999)
Medium size town (5,000 - 49,000)	Larger size town (50,000 - 99,999)	Urban (100,000 - 999,999)
Metropolitan (1,000,000+)

7) Besides you, how many people are in your household?

None

One

Two

Three

Four

Five

Six or more

7a) If so, please indicated their ages:

8) Does your household get its primary income from agriculture?

Yes

9) If you are involved in agriculture, what is the size of your farm or ranch

1-9 acres	10-49 acres	50-179 acres
180-499 acres	500-999 acres	1,000-1,999 acres
2,000+ acres	Not Applicable

10)What is the last grade in school you completed?

High School	Vocational Tech	Some College
Associate Degree	College Graduate	Some Grad Work
Graduate Degree	PhD

11) How many horses to you own?

None

1-2

3-5

12) How many pets (dogs and/or cats) are in your home?

None

1-2

3-5

RFD-TV INFO:

13) How do you watch RFD-TV and/or RFD HD?

DIRECTV	DISH Network	Cable
Internet	Other:

14) Which programs on RFD-TV do you watch regularly and would like to see expanded?

Agribusiness	Music and Entertainment	Rural Lifestyle
Equine	Auctions

15) Do you have an HD TV?

Yes

16) If RFD-TV launched a second channel, RURAL TV, and the only way you could get that channel is by switching your programming provider, would you?

Yes

Maybe

Not Sure

17) Have you or are you a visitor to our website, www.rfdtv.com?

Yes

18) What kind of Internet connection do you currently have in your home?

Cable	Dial-up	DSL
Fiber Optic	Satellite	Wireless/Cellular
None	Other:

DECISION MAKER:

19) Are you the chief shopper, or do you share in the decision to purchase big ticket items?

Make all of the decisions.

Share in the decision.

BUYING POWER: (If you answered 'No' to question #19, skip this section and go to question #38)

20) What makes of cars do you currently own:

Acura	Audi	BMW	Buick	Cadillac
Chevrolet	Chrysler	Dodge	Ford	Honda
Hyundai	Hummer	Infiniti	Isuzu	Jaguar
Jeep	Kia	Land Rover	Lexus	Lincoln
Mazda	Mercedes	Mercury	Mini Cooper	Mitsubishi
Nissan	Pontiac	Porsche	Saab	Saturn
Scion	Subaru	Suzuki	Toyota	Volkswagen
Volvo	None	Other:

21) What type of pickup/heavy duty truck do you own?

Cadillac	Chevrolet	Dodge	Ford	GMC Truck
Honda	Isuzu	Nissan	Suzuki	Toyota
None	Other:

22) If you were to purchase a new vehicle tomorrow, what style and features are you looking for?

4 Door	2 Door	Entry Level
Sports Car	Luxury	SUV
Pickup Truck	Heavy Duty Pickup	4 Wheel Drive
All-wheel drive	Crossover	Minivan
Green/Hybrid	New	Used

23) In the next 12 months, are you looking at buying any of the following:

New/Used Vehicles	New/Used Tractors	New/Used Combines
New/Used Implements	Grain Bins	Buildings
Irrigation	ATV/MTV/XTV	Riding Lawnmower
Power Tools	Equine Products	Pet Food/Supplies
Dentures/Dental Plates	Eye Glasses/Contacts	Lawn and Garden Items
Furniture	Washer/Dryer	Major Appliance
Sporting Equipment	Tires	Jewelry
Cellular Phone	Personal Computer	Computer Software
Home Theater/Electronics	Security System	Satellite Dish
Motorcycle	Swimming Pool/Hot Tub	Boat/Jet Ski

24) Are you planning a "Do-It-Yourself" project in the next 12 months?

Yes

25) In the past three months, have you purchased any of these apparel items?

Ariat	Corral	Cinch
Cruel Girl	Dan Post	Dickies
Double H	Durango	Justin
LaCrosse	Lee	Levis
Lucchese	Miller	Old Gringo
Panhandle Slim	RedWing	Rocky Brands
Stetson	Tony Lama	Wolverine
Wrangler

26) Who is your current cellular provider:

Alltel	AT&T	Boost Mobile
Cellular South	Cricket	Frontier
MetroPCS	Nextel	Qwest
Sprint	T-Mobile	TracFone
US Cellular	Verizon Wireless	Virgin Mobile
None	Other:

27) Currently, which company handles your insurance needs:

AARP	Allstate	Farmers Insurance Group
Genworth	Geico	The Hartford
Liberty Mutual	Mass Mutual	Mutual of Omaha
Nationwide	Progressive	Safeco
State Farm	Travelers	USAA
Prudential	None	Other:

28) Is your insurance handled by a single carrier?

Yes

29) What type of health insurance do you have?

Medicare	Medicaid	Military Health Insurance
HMO	POS	PPO
Long Term Care	None	Other:

30) Which credit card(s) have you used in the past 3 months:

American Express	Discover	MasterCard
VISA	Department Store	Gas Card
None	Other:

31) In the past 3 months, have you visited any of these retailers:

AutoZone	Ace/TruValue	Big Lots
Costco	Dollar General	JCPenny
Home Depot	K-Mart	Kohls
Lowes	Menards	NAPA
Orscheln	O'Reilly	Sams Club
Sears	Target	Tractor Supply Co.
Wal-Mart	Local Farm/Fleet	Other:

32) Check the stores where you bought prescription drugs or non-prescription drugs/health care items in the past 3 months:

CVS	Rite Aid	Target
Walgreens	Wal-Mart	By Mail Order
Internet Site	Didn't Buy	Other Store:

33) How many vacation trips do you take each year?

None

34) What mode of transportation do you take on vacation?

Car	Bus	Chartered Bus
Train	Plane	RV/Camper
Cruise Ship	Other:

35) If you were to purchase a large horse power (LHP) tractor tomorrow, which makes would you consider?

Agco	Case IH	Caterpillar
Challenger	Claas	John Deere
Massey Ferguson	New Holland	Versatile
Other:

36) If you were to purchase a small horse power (SHP) tractor tomorrow, which makes would you consider?

Agco	Allis-Chalmers	Bob Cat
Branson	Cub Cadet	David Brown
Deutz Farmtrac	Ford	Husqvarna
John Deere	Kioti	Kubota
Mahindra	Massey Ferguson	McCormick
New Holland	Simplicity	Toro
TYM	White/Oliver
Other:

37) If you were to purchase an ATV/MTV/XTV tomorrow, which makes would you consider?

Arctic Cat	Bad Boy	Bobcat
Caiman	Can-Am	Columbia
John Deere	Honda	Kawasaki
KYMCO	Land Rover	Polaris
QLink	Suzuki	Yamaha
Other:

MEDIA MEASUREMENT

38) In the past 7 days, have you watch any of these cable networks?

A&E	ABC Family	AMC
Animal Planet	BET	Bio (Biography)
Bravo	Country Music Television	Cartoon Network
CNBC	CNN	Comedy Central
Discovery Channel	Discovery Health	Disney Channel
DIY	E!	ESPN
ESPN2	ESPNU	Food Network
FOX Business Network	FOX News Channel	FSN (FOX Sports Net)
GAC	FX	Golf Channel
Game Show Network	Hallmark Channel	HGTV
History	CNN Headline News	Lifetime
MLB Network	MSNBC	MTV
National Geographic	NBA TV	NFL Network
NHL Network	Nick	Outdoor Network
Soap Net	Speed	Spike
Syfy (Sci-Fi Channel)	TBS	TCM (Turner Classic Movies)
TLC	TNT	Travel Channel
TruTV	TV Guide Network	USA
VH1	VS. (Versus)	The Weather Channel
Other:

39) How often do you watch your local television news each week?

Never	1-2 times a week	3-4 times a week
5+ times a week

40) Which social media websites do you use:

Facebook	Twitter	LinkedIn
MySpace	YouTube	None
Other:

41) In the last 3 months, have you shopped online?

Yes

LAST QUESTION:

42) What is your annual household income?

Less than $25,000	$25,000-$49,999	$50,000 - $74,999
$75,000 - $99,999	$100,000 - $249,999	More than $250,000
Don't want to answer.

END OF SURVEY

Thank you for taking the time to fill out our Viewer Survey. Your answers are very valuable to us and will help us attract advertiser support in order to expand rural programming.

As we have stated, RFD-TV respects your privacy, and any information you have shared with us will not be used outside RFD-TV.

	If you would like to join the RFD-TV Viewer Survey group, and participate in any other surveys sent to you from RFD-TV, check this box. Please make sure you have filled in your email in question #1.
	If you would like to subscribe to our e-Newsletter, check this box.

Terms of use: The purpose of this Viewer Survey is to get the opinion of our TV viewers, our magazine readers and our website visitors. No personal information will be released, sold or given to any party outside of RFD-TV. RFD-TV will use the data gathered to produce reports on the habits of our viewers for current and potential advertisers, internal staff and other ad hoc meetings. Unless you specifically check that you want to participate in future surveys, or that you want to receive our eNewsletter, your email address will not be shared or given out to anyone inside or outside of RFD-TV.

Thank you for supporting RFD-TV,