FOR IMMEDIATE RELEASE
July 19, 2013
Indianapolis Motor Speedway To Host Once-In-a-Lifetime
Event Honoring Rural America with the World’s Largest Parade of Pickup Trucks and Tractors
August 3rd Event to Coincide with the Launch of RURAL RADIO on SiriusXM Channel 80
Omaha, NE, (www.rfdtv.com) - On Saturday, August 3rd RURAL RADIO will join forces with SiriusXM satellite radio and the Indianapolis Motor Speedway (IMS) to host the World’s Largest Parade of Pickup Trucks ever held. This once-in-a-lifetime event will be held at the famous Brickyard at the IMS and will include an attempt to break the Guinness World Record for a parade of pickup trucks.
The day’s festivities will include a parade of antique tractors along with music and entertainment from some of RFD-TV’s most beloved stars including Penny Gilley. Families are encouraged to attend and participate in the day’s events. Tractors and trucks will check in between 6:00 a.m – 9:00 a.m. on Saturday, August 3rd, and then be placed in position for the tractor display or parade. The pace of the pickup trucks around the IMS track will be 5-miles per hour, allowing time for photographs and audience participation. The parade around the track will take place at 2:00 p.m., following a ribbon-cutting ceremony commemorating the launch of RURAL RADIO on SiriusXM channel 80. Music, food, and a public review of the antique tractors will continue until the grounds close at 6:00 p.m.
“This is a tremendous way for RURAL RADIO to kick off our relationship with SiriusXM and we’re grateful that this truly iconic American venue, known for its passion for sports and broadcasting, is the location” said Patrick Gottsch, Founder of Rural Media Group. “This is going to be an all-American celebration and we’re anticipating a record breaking number of pickup trucks to show up, tuned to RURAL RADIO on SiriusXM.”
“We want to blow away the record, and are shooting for as many pickups as possible, from all 50 states,” stated Michael LaBroad, CMO of RMG. “Thirty one different states participated in our World Record Tractor Parade, and we want to try to get at least one family from every state represented. Decorate your truck to celebrate your hometown, your country, even your favorite show on RFD-TV. Show your American spirit in one epic day.”
Both RFD-TV and RURAL RADIO will be covering the event “live” on August 3rd. In addition, RFD-TV will be taping new episodes of Talkin Tractors with the classic tractor owners all day on the infield of the Indianapolis Motor Speedway. The Talkin Tractors filming will be limited to 240 tractors.
All tractors and pickup trucks must pre-register by going online to: www.rfdtv.com. All registrations must be received by July 25th in order for their pickup truck to be in the parade, or their classic tractor to be considered and scheduled to be on Talkin Tractors.
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NOTES TO EDITORS:
About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 international satellite radio station devoted to serving rural needs and interests. RURAL RADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and on acreages. Details on SiriusXM at www.siriusxm.com/ruralradio. Facebook: www.facebook.com/RURALRADIO80 and Twitter @RURALRADIO80
About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family. RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers. RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced. Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN. For more information, visit www.rfdtv.com, www.myruraltv.com, and www.familynet.com. Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet
CONTACT: Sarah A. Chase: sarahc@rfdtv.com, (Mobile) 402-889-5152