Bass Pro and RURAL RADIO

Bass Pro and RURAL RADIO

August 13, 2013

Bass Pro Shops Launches Outdoor Programming on RURAL RADIO
New weekly live show features interviews with the experts covering the latest information about fishing, hunting and conservation

OMAHA, Neb., ( - Bass Pro Shops, an outdoor retailer specializing in hunting, fishing, camping and other outdoor gear, has inked a deal with RURAL RADIO to be the title sponsor of "Bass Pro Shops Fishing, Hunting and Conservation Hour," which airs every Saturday morning. This one-hour live show, hosted by longtime conservation leader and Redhead® pro hunter Rob Keck, features high-profile guests who share their outdoor tips and stories. The show is broadcast throughout the U.S. and Canada every Saturday at 10 a.m. and 5 p.m. (Eastern time) on RURAL RADIO, found exclusively on SiriusXM channel 80.

Bass Pro Shops operates 77 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million outdoor enthusiasts every year. Each store is designed to reflect the local area's outdoor traditions and offers an authentic outdoor shopping destination.  "Bass Pro Shops Fishing, Hunting and Conservation Hour" will draw upon outdoor experts from across the country, including those within the Bass Pro Shops family. Keck, Bass Pro Shops' director of conservation, and his guests will provide listeners with the latest information about hunting, fishing and wildlife conservation.

"Bass Pro Shops Fishing, Hunting and Conservation Hour" rounds out a great weekend line up of active and engaging content for our listeners. The show features a continually fresh line up of new experiences meaning that it's never stagnant," said Randy Bernard, President and CEO of Rural Media Group, Inc. "I'm most excited about the localized outdoor adventure and tourism aspect of this. It'll be great hearing from Rob Keck and other Bass Pro experts as they talk about their tips for where to go fishing, where to launch your boat; all the little tips and aspects about a place or product that makes for a much better experience."

"Bass Pro Shops Fishing, Hunting and Conservation Hour" is expected to become one of the largest outdoor enthusiast radio shows in North America with more than 27 million subscribers in the U.S. and Canada able to tune in to RURAL RADIO on SiriusXM channel 80.

Keck said, "This is a great way for us to showcase the talent and expertise of the great folks who work at our stores across the country and in Canada as well as our conservation partners. We like to say that Bass Pro Shops is as close to the great outdoors as you can get indoors, and now this experience is being perfectly translated with our RURAL RADIO broadcasts on SiriusXM channel 80."

About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 international satellite radio station devoted to serving rural needs and interests. RURAL RADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and on acreages.  Details on SiriusXM at Facebook: and Twitter @RURALRADIO80

About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world's leading provider of multimedia content dedicated to the rural and western lifestyle.  RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000.  RFD-TV is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America's trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today's diverse family.  RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers.  RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced.  Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN.  For more information, visit,, and  Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet

CONTACT: Sarah A. Chase:,  (Office) 646-861-3400

About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 77 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops' stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (,which has produced the number one selling brand of fishing boats for more than 35 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops' resort Big Cedar Lodge® (, voted number six by Travel + Leisure Magazine as World's Best Hotels for Families. For more information, visit  To request a free catalog, call 1-800-BASS PRO.  Follow us on Facebook at

CONTACT: Tammy Sapp: (Cell): 803-522-2138

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