Polaris RANGER
to Sponsor RFD-TV’s THE AMERICAN

One-day
rodeo set to be the largest and richest rodeo in the world

Minneapolis,
October 10, 2013 – Polaris® Industries Inc. (NYSE: PII), the
leading manufacturer of off-road vehicles, today announced the company is the
presenting sponsor of RFD-TV’s THE AMERICAN, which is set to be the largest and
richest one-day rodeo in western sports history, with a payout of $2 million.

“THE AMERICAN offers us a
unique opportunity to support the western lifestyle, which we know a lot of our
RANGER customers are a part of,” said
Beth Shimanski, marketing manager for Polaris RANGER. “We are excited to be part of what will be a defining day for the best rodeo athletes in the world.”

As the presenting sponsor,
Polaris RANGER will not only have a
strong presence at the event, but will also be awarding a customized RANGER, designed by their fans, to each
winner of the events. Fans at the event or watching from home will also have a
chance to win a brand-new Polaris RANGER
Side-by-Side Vehicle.

“We
are thrilled to have Polaris RANGER as the presenting partner to THE AMERICAN. Polaris RANGER is
a perfect fit for the western lifestyle, whether you are out checking your
cattle, hunting or building a fence,” said Randy Bernard, CEO and President of
RURAL MEDIA GROUP.

-more-

Polaris
RANGER sponsors THE AMERICAN…/2

THE AMERICAN will be held on
March 2, 2014, at AT&T Stadium in Arlington, Texas. The rodeo offers seven
individual events: Bull Riding, Bareback Riding, Bronc Riding, Steer Wrestling,
Team Roping, Tie Down Roping and Barrel Racing, with the top 10 contestants in
the world after the WNFR and PBR Championships competing against those who
qualified during the qualifying rounds for the largest, one-day payout in the
history of the sport, $2 million.

Tickets for THE AMERICAN
went on sale on September 16, 2013. Ticket prices range from $20 to $150, not
including taxes. They can be purchased at the AT&T Stadium Box
Office, all Ticketmaster locations and online at www.americanrodeo.com.

Follow
the action on the Polaris ORV Facebook page at http://orv.to/2013PolarisORV

More information about
THE AMERICAN can be found at http://www.rfdtv.com/story/23228599/theamerican.

About
Polaris®

Polaris is a recognized leader in the
powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and
markets innovative, high quality off-road vehicles, including all-terrain
vehicles (ATVs) and the Polaris RANGER^®
and RZR^® side-by-side
vehicles, snowmobiles, motorcycles and small vehicles.

Polaris is among the global sales leaders for both
snowmobiles and off-road vehicles and has established a presence in the
heavyweight cruiser and touring motorcycle market with the Victory and Indian
motorcycle brands. Additionally, Polaris
continues to invest in the global on-road small vehicle industry with Global
Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and
internally developed vehicles. Polaris enhances the riding experience with a
complete line of Polaris and KLIM branded apparel and Polaris accessories and
parts.

Polaris Industries Inc. trades on the New York Stock
Exchange under the symbol “PII”, and the Company is included in the S&P
Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel
and vehicle accessories are available from authorized Polaris dealers or
anytime at www.polaris.com .

About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is
the world’s leading provider of multimedia content dedicated to the rural and
western lifestyle. RMG is the parent
company of RFD-TV, FamilyNet, RURAL TV, RURAL RADIO on SiriusXM channel 80,
RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for
RMG, launched in December 2000. RFD-TV
is the nation’s first 24-hour television network dedicated to serving the needs
and interests of rural America with programming focused on agriculture, equine
and the rural lifestyle, along with traditional country music and
entertainment. RMG acquired FamilyNet, America’s trusted entertainment network
dedicated to providing wholesome and responsible viewing choices for today’s
diverse family. RURAL TV produces rural business news covering commodity
markets for both cash and futures. Daily productions include Market Day Report
and the Rural Evening News. RMG networks are distributed into more than
63-million homes worldwide by DBS, telco and cable systems including DISH
Network, DIRECTV^®, Comcast, Verizon FiOS TV, AT&T U-Verse,
Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more
than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the
networks, which has attracted over 180,000 paid subscribers. RFD-TV
The Theatre is a 2000 capacity soft seat venue in Branson, MO where
entertainment programming is produced.
Corporate headquarters are in Omaha, NE, and production operations are
in Nashville, TN. For more information, visit www.rfdtv.com, www.myruraltv.com, and www.familynet.com. Follow us on Twitter and Facebook:
@OfficialRFDTV @RURALTV @FamilyNet @RURA