Two-time PBR World Champion Justin McBride Accepts Exemption In

Two-time PBR World Champion Justin McBride Accepts Exemption Invitation to Compete


October 23, 2013


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Two-time PBR World Champion Justin McBride

Accepts Exemption Invitation to Compete in the Bull Riding Event at World's Richest One-Day Rodeo, RFD-TV's THE AMERICAN Presented by Polaris RANGER


Western sports' all-time highest money earner to compete in bull riding event


OMAHA, Neb. –Two-time PBR World Champion Justin McBride has accepted an exemption invitation to compete in the bull riding event during RFD-TV's THE AMERICAN, presented by Polaris RANGER, on March 2, 2014 at AT&T Stadium in Arlington, Texas.


The exemption invitation allows McBride to return to the sport he dominated for 10 years (1999 – 2008) while competing on the PBR Built Ford Tough Series. It gives him a guaranteed spot on the 17-man roster for the bull riding competition where he'll compete once again alongside the best in the sport.


McBride was the first western sports athlete to top more than $5 million in career earnings when he retired from the PBR in 2008. 


"THE AMERICAN gives me the opportunity to compete for $2 million against the best guys in the sport." said McBride. "It's just a one-day event; so I can continue to spend time with my family and work on my music career while returning to the arena to experience the thrill of competing."


McBride is the second athlete selected by THE AMERICAN's sanctioning bodies as one of the limited exemptions. Dan Mortensen was recently given an exemption in saddle bronc competition. Additional exemptions will be announced leading up to March 2, 2014.






"Fans want to see the best, and no fan of bull riding can argue with Justin's career achievements. He had a phenomenal career, winning more than $5.2 million and two World Championships.  He was one of the most popular bull riders ever in the PBR," said Randy Bernard, Rural Media Group CEO and president. "A sport doesn't make a legend, a legend makes a sport; and Justin did exactly that. PBR's great success is partly due to his success, and March 2 will definitely be a historical day for the sport of rodeo and AT&T Stadium." 


RFD-TV recently announced THE AMERICAN will take place on March 2, 2014, at the, AT&T Stadium, in Arlington, Texas. With a $2 million payout, it will be the richest one-day rodeo in history. Of the qualifiers, the top-five winners in each rodeo event at the semifinals will advance to compete in THE AMERICAN against the top-10 winners at the Wrangler National Finals Rodeo (WNFR) and the PBR Built Ford Tough World Finals.


"For me, Justin's return to bull riding is another element that makes THE AMERICAN a must see event," said Ty Murray, nine-time PRCA world champion and PBR co-founder.  "This is a legend that retired in his prime, and I'm not going to miss the chance to see how much gas he has left in the tank."


"When Justin retired he was the best bull rider in the PBR, and I don't think he'll be far from that mark when he comes back to compete for THE AMERICAN," said Cody Lambert, vice president and livestock director of the PBR. "I really think he has a legitimate chance to win it."  

RFD-TV's THE AMERICAN is being closely coordinated with PBR's Iron Cowboy V, which will take place the day before THE AMERICAN on March 1, 2014 at AT&T Stadium. Combined, the events are expected to bring more than 100,000 fans and participants to the Dallas-Fort Worth Metroplex.


"The PBR Iron Cowboy has enjoyed much success at AT&T Stadium over the last four years.  It's the premier arena in the world and a fitting venue at which to showcase the best PBR athletes and rodeo athletes in the world," said Jim Haworth, chairman and CEO of the Professional Bull Riders. "March 1-2 has the potential to be the most significant weekend in the history of the PBR and rodeo. 


"The Iron Cowboy V is the only bracketed-style event on the Built Ford Tough Series and pits the cowboys in a head-to-head competition with not only the bulls, but also the other riders. Its intense competitiveness is the perfect lead-in to THE AMERICAN.  On Sunday afternoon when Justin sits on his first bull and nods his head, it will be a great day for the PBR and THE AMERICAN and a rare opportunity that shouldn't be missed."


Tickets for RFD-TV's THE AMERICAN, presented by Polaris RANGER, and the Iron Cowboy V are on sale at the AT&T Stadium Box Office, all Ticketmaster locations and at  Prices for each event range from $20 to $150, not including taxes.


Additionally, tickets for THE AMERICAN semifinals in Mesquite, Texas, Feb. 22-23, 2014, are available for $14, $20 and $30, not including taxes. They can be purchased at the Mesquite Arena's box office and at






Notes to Editors:


About RFD-TV's THE AMERICAN Presented by Polaris RANGER: Taking place at Dallas Cowboys' AT&T Stadium on March 2, 2014, with an estimated attendance of 75,000, RFD-TV's THE AMERICAN Presented by Polaris RANGER is the single largest 1-day cash prize event in the entire history of rodeo. With $2-million on the line, the best athletes in the world will be gathering in Dallas to compete in one epic day of raw rodeo will, skill and power. THE AMERICAN is inviting the top 10 athletes in each of the traditional rodeo sports as well as the top 10 from the PBR.  The top 10 bull riding contestants will be invited after the PBR World Finals in Las Vegas, and the remainder of the primary rodeo sports contenders, will be determined after the Wrangler National Finals Rodeo.  In addition to the 10 invites, THE AMERICAN will make five additional spots available for any rodeo athlete in the world through five regional qualifiers. If one of those athletes goes on to win their respective event at THE AMERICAN they will split an additional bonus pool of $1-million dollars in prize money. With the help of broadcast partners and sponsors, RFD-TV will be broadcasting the event LIVE on the day, helping to bring the totality of this defining western sports experience to a wide national audience. For more information, please visit: and  Follow us on Twitter @RFDTVAMERICAN and on find us on Facebook:


About Rural Media Group, Inc. (RMG): Rural Media Group, Inc. is the world's leading provider of multimedia content dedicated to the rural and western lifestyle.  RMG is the parent company of RFD-TV, FamilyNet, RURAL TV, RURAL RADIO on SiriusXM channel 80, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for RMG, launched in December 2000.  RFD-TV is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and the rural lifestyle, along with traditional country music and entertainment. RMG acquired FamilyNet, America's trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today's diverse family.  RURAL TV produces rural business news covering commodity markets for both cash and futures. Daily productions include Market Day Report and the Rural Evening News. RMG networks are distributed into more than 63-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. RFD-TV The Magazine is the print programming guide for the networks, which has attracted over 180,000 paid subscribers.  RFD-TV The Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment programming is produced.  Corporate headquarters are in Omaha, NE, and production operations are in Nashville, TN.  For more information, visit,, and  Follow us on Twitter and Facebook: @OfficialRFDTV @RURALTV @FamilyNet @RURALRADIO80


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