AMERICAN RODEO LAUNCHES NEW SITE, FAN CHOICE EXEMPTION

AMERICAN RODEO LAUNCHES NEW SITE, FAN CHOICE EXEMPTION

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By Visiting AmericanRodeo.com, Fans Can Vote for One Lucky Athlete Who Will Win a Chance to Compete for $1.1 Million on Feb. 28, 2016

(NASHVILLE, TENN. — October 14, 2015) The web site of the world’s richest one-day rodeo now provides fans an easier way to buy tickets, book hotels and learn of VIP functions in the Dallas/Fort Worth area during RFD-TV’s THE AMERICAN, presented by Polaris RANGER at AT&T Stadium.

The site, AmericanRodeo.com, also features the event’s new logo, fresh videos, photo albums and a full page of information on THE AMERICAN Semi-Finals in Fort Worth, Feb. 17-21, 2016. In addition, fans can easily see an updated schedule of American qualifiers in each event and results immediately following each qualifier. The new site gives fans an up-to-date roster of which athletes are headed to February’s half-million-dollar American Semi-Finals, where several “underdogs” will go on to qualify for the $2 million finals.

Throughout the next four months, the site will also offer information on the 2016 Triple

Crown contenders, newly announced exemptions and behind-the-scenes news. Plus, it provides up-to-the-minute schedules for what’s happening on RFD-TV’s episodes of Western Sports Weekly and Road to the American.

What’s more, today the site also launches the 2016 Fan Choice Exemption contest online.

Typically, THE AMERICAN rodeo contestants must earn a berth via their top-10 ranking in professional rodeo or by qualifying via THE AMERICAN Semi-Finals. But between now and Nov. 30, fans can simply visit AmericanRodeo.com and submit the name of their favorite athlete. Starting in December, fans can return to the site to vote for their favorite nominee. The recipient of the most votes will earn the Fan Choice Exemption to THE AMERICAN on Feb. 28, 2016.

Last year, 24-year-old paraplegic barrel racer Amberley Snyder won the Fan Choice Exemption and competed on March 1 for a chance at $1 million at THE AMERICAN. Snyder’s determination and positive spirit made her wildly popular with rodeo fans, which led to new sponsorships of Snyder, a new FFA scholarship in her name and donations to charity of more than $50,000 by Busby Quarter Horses.

Tickets for RFD-TV’s THE AMERICAN, presented by Polaris RANGER, and the PBR’s Iron Cowboy are on sale at the AT&T Stadium Box Office, all Ticketmaster locations and at AmericanRodeo.com. Tickets for The American Semi-Finals are available at the Cowtown Coliseum box office, at StockYardsRodeo.com, or AmericanRodeo.com.

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About RFD-TV’s THE AMERICAN Presented by Polaris RANGER:
Taking place at Dallas Cowboys’ AT&T Stadium on Feb. 28, 2016, with an estimated attendance of more than 75,000, RFD-TV’s THE AMERICAN is the richest single-day event in the history of rodeo. With $2.5 million on the line, the best athletes in the world will gather in Dallas to battle for the biggest single paycheck of their lives. THE AMERICAN invites the top 10 athletes from the 2015 PRCA, WPRA and PBR world standings and pits them against underdogs who advance from THE AMERICAN Semi-Finals, held Feb. 17-21 in Fort Worth. If a nationally ranked athlete wins, the prize is $100,000, but if a qualifier from the Semi-Finals wins THE AMERICAN, that contestant shares in a $1 million bonus pool. For more information, please visit: AmericanRodeo.com and RFDTV.com.  Follow us on Twitter @RFDTVAMERICAN and find us on Facebook: facebook.com/RFDTVTheAMERICAN.

About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. Reconnecting city with country, RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, RFD-TV The Magazine, and RFD-TV The Theatre. RMG networks are distributed to more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

RFD-TV:
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. Top RFD-TV programming includes Market Day Report, Rural Evening News, Rural America Live, Western Sports Weekly, top rodeo events such as The American, and award-winning musical entertainment such as The Marty Stuart Show, Reno’s Old Time Music, The Molly B Polka Party, and Larry’s Country Diner.

RURAL RADIO:
Found exclusively on SiriusXM channel 147, it’s the agribusiness and western lifestyle channel for the U.S. and Canada. RURAL RADIO's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns and ranches. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including Market Day Report, Rural Evening News, Western Sports Round Up, Outside the Barrel, and reports from CME on Commodity Wrap. RURAL RADIO also carries live western sports including PBR bull-riding and PRCA rodeo events every weekend.

For more information, visit AmericanRodeo.com, rfdtv.com, and ruralradio80.com.

MEDIA CONTACTS:
Julie Mankin, VP of Public Relations, m: (307) 760-7099, e: juliem@rfdtv.com
Heather Huston, VP of Marketing, o: (615) 296-9332, m: (802)345-5262, e: heather@rfdtvcom

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