PBR Gets a New Voice

PBR Gets a New Voice

Steven Tyler is the new voice of PBR. Steven Tyler is the new voice of PBR.

August 2, 2016

The PBR is getting a new voice – one of the most distinctive in all of music.  Fans will easily recognize the sounds of Aerosmith lead singer Steven Tyler.

The iconic rocker recorded an anthem for PBR sporting events titled, “Hold On (Won’t Let Go).” Tyler even takes his turn riding a bull in the music video.

PBR’s CEO, Sean Gleason, is thrilled about the partnership as well. “It’s a stand-out moment for our sport and we couldn’t be more honored.”

Tyler’s roots are in the rock genre, but he recently released a country album. “Country music is the “new” rock ‘n’ roll,” Tyler said.

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