New Dairy Campaign Launches

New Dairy Campaign Launches

May 16, 2017

The U.S. Dairy Industry launches "Undeniably Dairy" -- a campaign to remind Americans what makes dairy products undeniable good.

The multi-year effort is a partnership between the Innovation Center for U.S. Dairy and America’s Dairy Farm Families and Importers. With so many choices in the dairy aisle, including non-dairy and plant-based alternatives, this campaign will give consumers credible information about what dairy actually is and answer questions about the practices of the industry.

"Most people live within 100 miles of a farm," says Beth Engelmann, Chief Marketing and Communications Officer of Dairy Management Inc., "yet as a population has never been so disconnected from a farm and agriculture. We are generations removed from the farm. We have an opportunity to bring people back and understand where their food comes from because they're interested in that."

The effort will also showcase how the industry continues to evolve by hosting national on-farm events for community members. Consumers can also find original content across Facebook, YouTube and other social platforms. Visit undeniablydairy.org to learn more.

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