Watch the July 4th Marathon of RFD-TV's The American

Watch the July 4th Marathon of RFD-TV's The American

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Watch the July 4th Marathon of #TheAmerican Rodeo on The Cowboy Channel

(NASHVILLE, TENN. — June 30th, 2017) This independence day, watch a full twenty-hour lineup of all four years of RFD-TV’s The American finals on the newly launched, The Cowboy Channel. Originally broadcast live from AT&T’s Stadium in Arlington, TX, viewers will be able to relive the glory of the 2014, 2015, 2016, and 2017 competitions. See four years of all the gut wrenching action as the best of the best compete to win the purse at the world’s richest one-day rodeo. It’s an ALL AMERICAN Marathon. All day. All night. Only on The Cowboy Channel. Watch a preview here.                                                                                              

The full programming line-up is as follows:  

  • 6 a.m. – 11 a.m. – 2014’s The American
  • 11 a.m. – 4 p.m. – 2015’s The American
  • 4 p.m. – 9 p.m. – 2016’s The American
  • 9 p.m. – 2 a.m. – 2017’s The American

Get full details on the 2018 event, a list of upcoming qualifiers and more at For more information and the full programming lineup, visit


Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.

The Cowboy Channel is the source for western sports and lifestyle entertainment. The network enjoys distribution into more than 30 million homes on cable/satellite systems which carried FamilyNet, and will grow from that great foundation of being on DISH Network channel 232, AT&T U-Verse channel 566, Charter Spectrum channel 468, and selected Cox, Comcast, Mediacom, and many rural cable systems. In addition, The Cowboy Channel will grow as a result of an aggressive over-the-top strategy to provide all the great content at home or on the go. The Cowboy Channel name was chosen because of the iconic image that the American cowboy enjoys not only in America, but throughout the world. Say the word “cowboy” and people already have a recognition and expectation on what would or should be on such a channel. It immediately congers up so many different associations with different people for the western lifestyle – cowgirls, rodeo, ranching, music, horses, cattle, environmentalist, family, hard work, tradition – the list goes on and on. All will be featured on the network and provides an almost endless list of topics and programming to build upon.

Found exclusively on SiriusXM channel 147, this is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including “MARKET DAY REPORT,” “RURAL EVENING NEWS,” “RURAL AMERICA LIVE,” and “WESTERN SPORTS ROUND-UP,” as well as “Outside the Barrel,” with Flint Rasmussen, “Commodity Wrap,” with Marlin Bohling, “AgPhD,” “RealAg Radio,” “AgDay,” “FFA Today,” and “Bass Pro Shops Outdoor World.” RURAL RADIO also carries live broadcasts of Western sports competitions such as the PBR, PRCA rodeos, and WPCA Chuckwagon races.

RFD-TV The Magazine is the print programming guide for the networks. It has attracted more than 180,000 paid subscribers.

MEDIA CONTACT:, (615) 296-9332

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