FOR IMMEDIATE RELEASE: “Western Sports Round-Up” to Debut on The

FOR IMMEDIATE RELEASE: “Western Sports Round-Up” to Debut on The Cowboy Channel

Posted: Updated:

Premieres, Wednesday, July 19th at 8 p.m. ET LIVE from Salt Lake City

(NASHVILLE, TENN. — July 18th, 2017) Beginning Wednesday, July 19th at 8 p.m. ET, the popular radio show “Western Sports Round-Up” will make its television debut on The Cowboy Channel, LIVE from the Days of ’47 rodeo in Salt Lake City, Utah. The newly launched cable network will be home to the new one-hour TV series with hosts Steve Kenyon and Amy Wilson. Steve and Amy will be on site discussing what’s happening at the Days of ’47, as well as recapping rodeo results from around the country. They will also have special guests on set, providing never before seen coverage in the western sports world. The following week, The Cowboy Channel crew will head to the Cheyenne Frontier Days to cover one of western sports’ most historic, and prestigious rodeos. A complete broadcast schedule is below.

“We’re looking forward to bringing “Western Sports Round-Up’s” radio show to television. And launching at Days of 47 with a million dollar payout is truly historic,” said Steve Kenyon, rodeo announcer and host of the series on both radio and television.

Furthering its commitment to western sports, The Cowboy Channel will provide regular updates from the National High School Rodeo Association Finals Rodeo from Gillette, Wyoming.

Rodeo Coverage on TV:

  • “Western Sports Round-Up” - weekdays on The Cowboy Channel beginning Wednesday, July 19 at 8 p.m. ET.
  • July 19-24 “Days of ’47 Rodeo” in Salt Lake City, UT – daily broadcast at 8 p.m. ET (except for Sunday, July 23rd).
  • July 25-30 “Cheyenne Frontier Days” in Cheyenne, WY – daily broadcast at 8 p.m. ET.

Rodeo Coverage on Radio:

As always, “Western Sports Round-Up” will continue to air on RURAL RADIO Channel 147 on SiriusXM radio, weekdays at 6 p.m. ET. In addition, you can listen to radio broadcasts of the rodeos:

  • July 19-21 at 9 p.m. ET and July 22 at 2 p.m. ET from the “Days of 47” in Salt Lake City, UT.
  • July 22 at 9 p.m. ET with a re-air July 23 at 2 p.m. ET from the “Snake River Stampede” in Nampa, ID.
  • July 23 at 5 p.m. ET from the “California Rodeo” in Salinas, CA.
  • July 24 at 9 p.m. ET from the “Days of 47” in Salt Lake City, UT. 
  • July 28-30 from the “Cheyenne Frontier Days” in Cheyenne, WY

For the full program schedule and more information about The Cowboy Channel visit,  To get the full radio schedule, please visit


Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.

The Cowboy Channel is the source for western sports and lifestyle entertainment. The network enjoys distribution into more than 30 million homes on cable/satellite systems which carried FamilyNet, and will grow from that great foundation of being on DISH Network channel 232, AT&T U-Verse channel 566, Charter Spectrum channel 468, and selected Cox, Comcast, Mediacom, and many rural cable systems. In addition, The Cowboy Channel will grow as a result of an aggressive over-the-top strategy to provide all the great content at home or on the go. The Cowboy Channel name was chosen because of the iconic image that the American cowboy enjoys not only in America, but throughout the world. Say the word “cowboy” and people already have a recognition and expectation on what would or should be on such a channel. It immediately congers up so many different associations with different people for the western lifestyle – cowgirls, rodeo, ranching, music, horses, cattle, environmentalist, family, hard work, tradition – the list goes on and on. All will be featured on the network and provides an almost endless list of topics and programming to build upon.

Found exclusively on SiriusXM channel 147, this is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including “MARKET DAY REPORT,” “RURAL EVENING NEWS,” “RURAL AMERICA LIVE,” and “WESTERN SPORTS ROUND-UP,” as well as “Outside the Barrel,” with Flint Rasmussen, “Commodity Wrap,” with Marlin Bohling, “AgPhD,” “RealAg Radio,” “AgDay,” “FFA Today,” and “Bass Pro Shops Outdoor World.” RURAL RADIO also carries live broadcasts of Western sports competitions such as the PBR, PRCA rodeos, and WPCA Chuckwagon races.

RFD-TV The Magazine is the print programming guide for the networks. It has attracted more than 180,000 paid subscribers.

MEDIA CONTACT:, (615) 296-9332

Powered by Frankly
All content © Copyright 2000 - 2017 Frankly and RFDTV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service , and Ad Choices .