The Cowboy Channel Rolls Out on DIRECTV

The Cowboy Channel Rolls Out on DIRECTV

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The Western Sports and Lifestyle Network Now Available in 30M+ Home

(NASHVILLE, TENN. — December 27th, 2017) The Cowboy Channel, the first 24-hour television network totally dedicated to western sports and the western lifestyle, announced the launch on DIRECTV channel 603 beginning December 27th, 2017.  With this announcement, The Cowboy Channel is now distributed by all major MSOs including DISH channel 232, AT&T U-Verse channel 566, Suddenlink channel 365, Verizon FIOS channel 246, Charter Spectrum, Cox, Comcast, Mediacom, and many other rural cable systems. In addition, The Cowboy Channel can also be streamed via Sling TV’s Heartland Extra package.

Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on rodeo, bull riding, roping, reining, barrel racing, and other western sports anchor, along with western fashion, music, and movies. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys, cowgirls, and bull riders.

“We are extremely pleased with the traction that The Cowboy Channel is getting both with distributors and viewers less than 6 months after launch” stated Patrick Gottsch, Founder & President of TCC.  “Research showed a demand and void for a channel devoted to western sports.  The Cowboy Channel fits perfectly with RFD-TV, and this 2nd channel gives us the opportunity to really expand content for all that encompasses the western lifestyle.”

KEY PROGRAMMING:

  • Western Sports Round-Up – News, interviews, and features focused on western sports in this daily, one-hour “live” broadcast. Hosted by Steve Kenyon & Amy Wilson.
  • The AMERICAN – Live coverage of the world’s richest one-day rodeo from AT&T Stadium in Arlington, TX.
  • Cowboy Christmas – A daily three-hour broadcast live from the Wrangler National Finals Rodeo in Las Vegas for ten days each December featuring news and interviews recapping the competition.
  • Debbe Dunning’s Dude Ranch Round-Up – Travel and experience a different dude ranch each week with the former Tool Time girl, Debbe Dunning, from “Home Improvement.
  • John Wayne Theatre – Classic westerns starring “The Duke” and hosted by the Wayne family.
  • Rodeo Tonight – Live coverage from around the U.S. and Canada and many of the rodeos taking place each weekend throughout the summer.

To sign up for DIRECTV, visit directv.com or by calling 800-795-9488.  For more information go to TheCowboyChannel.com

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About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO Channel 147 on SiriusXM radio, The Cowboy Channel, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

About RFD-TV:
RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via The Country Club at rfdcc.com, DIRECTV NOW, Roku, and Sling TV’s Heartland Extra package. For more information, please visit RFDTV.com.
Facebook: @OfficialRFDTV | Twitter: @OfficialRFDTV | Instagram: @RFDTV

About RURAL RADIO 147:
Found exclusively on SiriusXM channel 147, RURAL RADIO 147 is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO 147's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive news and agriculture series along with live broadcasts of Western sports competitions from the PBR, PRCA rodeos, and WPCA Chuckwagon races. For more information, please visit RuralRadio147.com.
Facebook: @RURALRADIO147 | Twitter: @RURALRADIO147 | Instagram: @RURALRADIO147

About The Cowboy Channel:
The Cowboy Channel is the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on rodeo, bull riding, roping, reining, barrel racing, and other western sports anchor, along with western fashion, music, and movies. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into more than 30 million homes on cable/satellite systems on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed via Sling TV’s Heartland Extra package. For more information, please visit TheCowboyChannel.com.
Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @CowboyChannel

About RFD-TV’s THE AMERICAN:
RFD-TV’s The American is an annual event that occurs each February at the Dallas Cowboys’ AT&T Stadium in Arlington, TX. The American is known as “the world’s richest one-day rodeo” and pays out nearly $3 million annually through a series of qualifiers, The Semi-Finals, and the final event, RFD-TV’s The American. The event unites the top athletes in the world from the PRCA, WPRA, and PBR world standings and pits them against underdogs who advance from The American Semi-Finals, together to battle for the biggest single paycheck of their lives. For more information, please visit AmericanRodeo.com.
Facebook: @RFDTVAmerican | Twitter: @RFDTVAmerican | Instagram: @RFDTVAmerican

About RFD-TV The Magazine:
RFD-TV The Magazine is the print programming guide for RMG networks with feature articles, programming updates, and more. The publication is published bi-monthly and has historically attracted more than 180,000 paid subscribers. For more information or to subscribe, please visit: RFDTV.com/Magazine.

For more information, visit RFDTV.com, RuralRadio147.com, TheCowboyChannel.com, and AmericanRodeo.com.


Media Contacts:
PR@rfdtv.com, (615) 296-9332
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