RFD-TV’s “Rural Tractor Brigade” Wins a 2017 Cablefax Award for “Best Branded Content”Posted: Updated:
RFD-TV’s “Rural Tractor Brigade” Wins a 2017 Cablefax Award for “Best Branded Content”
Award Winning Cable Network Represented Farmers and Ranchers in the 2017 Inauguration Parade in Washington, D.C.
(NASHVILLE, TENN. — November 8th, 2017) RFD-TV News announced today that its “Rural Tractor Brigade,” was awarded a 2017 Cablefax Award for “Best Branded Content.” RFD-TV organized the “Rural Tractor Brigade” as part of its continuing effort to “reconnect city with country.”
RFD-TV brought eight different tractor brands together to unite under the American flag to showcase hardworking rural American farmers, and highlight modern agriculture production. All tractor brands were invited. Participating brands included Case IH, Challenger, John Deere, Kubota, Mahindra, Massey-Ferguson, and New Holland. In addition, members of the National FFA, the world’s premier youth organization, carried the “Rural Tractor Brigade” banner in front of a colorful tractor display, showcasing our nation’s farmers and ranchers, the most efficient food and fiber producers in the world.
The RFD-TV and RURAL RADIO news teams covered the “Rural Tractor Brigade” on the “Market Day Report” and the “Rural Evening News” leading up to the inauguration and day of with live hits and online. In addition, the coverage was simulcast on RURAL RADIO Channel 147 on SiriusXM.
“RFD-TV is on a mission to reconnect city with country again,” stated Patrick Gottsch, founder and president of RFD-TV. "The invitation from the Inaugural Parade Committee to include agriculture in this celebration with tractors going down Pennsylvania Avenue is confirmation that progress is being made. We are proud to have the Rural Tractor Brigade represent agriculture in Washington D.C. on this historic day and hope that this kicks off a year where there is a new appreciation for the importance of working together is recognized and embraced by all in this great country.”
Several leaders of agriculture associations represented their organizations by driving a tractor in the parade. Drivers included Zippy Duvall, president of the American Farm Bureau Federation; Ron Moore, president of the American Soybean Association and his wife Deb; Randy Krotz, CEO of the U.S. Farmers & Ranchers Alliance; John Weber, president of the National Pork Producers Council; and Jim Odle, co-founder of Superior Livestock Auction. Past and current presidents of the National Association of Farm Broadcasting, Mark Oppold, and Max Armstrong, also served as drivers to represent rural media. Additional drivers included Duncan Smith of Sinclair Broadcasting and Patrick Gottsch, founder and president of RFD-TV and RURAL RADIO Channel 147 on SiriusXM.
The Cablefax award was announced at the Taglyan Complex in Los Angeles for the annual Cablefax Program Awards ceremony, which recognizes the cable industry’s best programming content. RFD-TV also received honorable mentions for their event coverage of RFD-TV’s The American rodeo and their special live show: “Rural America Live - Legends: Kenny Rogers” which aired in July.
About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO Channel 147 on SiriusXM radio, The Cowboy Channel, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via The Country Club at rfdcc.com, DIRECTV NOW, Roku, and Sling TV’s Heartland Extra package. For more information, please visit RFDTV.com.
Facebook: @OfficialRFDTV | Twitter: @OfficialRFDTV | Instagram: @RFDTV
About RURAL RADIO 147:
Found exclusively on SiriusXM channel 147, RURAL RADIO 147 is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO 147's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive news and agriculture series along with live broadcasts of Western sports competitions from the PBR, PRCA rodeos, and WPCA Chuckwagon races. For more information, please visit RuralRadio147.com.
Facebook: @RURALRADIO147 | Twitter: @RURALRADIO147 | Instagram: @RURALRADIO147
About The Cowboy Channel:
The Cowboy Channel is the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on rodeo, bull riding, roping, reining, barrel racing, and other western sports anchor, along with western fashion, music, and movies. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into more than 30 million homes on cable/satellite systems on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed via Sling TV’s Heartland Extra package. For more information, please visit TheCowboyChannel.com.
Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @CowboyChannel
About RFD-TV’s THE AMERICAN:
RFD-TV’s The American is an annual event that occurs each February at the Dallas Cowboys’ AT&T Stadium in Arlington, TX. The American is known as “the world’s richest one-day rodeo” and pays out nearly $3 million annually through a series of qualifiers, The Semi-Finals, and the final event, RFD-TV’s The American. The event unites the top athletes in the world from the PRCA, WPRA, and PBR world standings and pits them against underdogs who advance from The American Semi-Finals, together to battle for the biggest single paycheck of their lives. For more information, please visit AmericanRodeo.com.
Facebook: @RFDTVAmerican | Twitter: @RFDTVAmerican | Instagram: @RFDTVAmerican
About RFD-TV The Magazine:
RFD-TV The Magazine is the print programming guide for RMG networks with feature articles, programming updates, and more. The publication is published bi-monthly and has historically attracted more than 180,000 paid subscribers. For more information or to subscribe, please visit: RFDTV.com/Magazine.