Americans rank farmers as the most trusted members of the food supply chain when it comes to safety. That is according to a new survey by the United Soybean Board.
VP of Communications and Marketing Strategy, Mace Thornton speaks with RFD-TV’s own Janet Adkison on how the survey was conducted, other key takeaways, and how the industry can benefit from the survey.
“The survey really revealed a strong level of consumer trust in farmers. About seventy-eight percent of the consumers that were polled placed farmers as the most trusted spot in the food supply chain and that’s very encouraging,” Thornton states. “We think those results are kind of a combination of the overall safety and stability of U.S. grown food and once people know more about the sustainability of U.S. grown food and the strategies that farmers are putting in place at the farm level those numbers are going to skyrocket even more.”
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