2002 Online Viewer Survey Results

In May of 2002 RFD-TV commissioned a viewer survey. The goal of the
research was to obtain a better understanding of our viewers’
demographics, viewing habits, and consumption of specific products.

Methodology

• A survey was developed and made available online at rfdtv.com

• A 60-second announcement asking viewers to participate in the survey aired between May 1 and May 10, 2002 on RFD-TV.

• The first 10,000 useable responses from U.S. viewers were independently tabulated and administered by Intelecon and UnityWave.

• All 50 states were represented.
  
  Response by Geographic Region

What best describes the location of your home?

Numbers and ages of viewers in the household?

Note: The average household had 3.5 viewers

What is your gross annual household Income?

How many acres do you own or rent?

Crops and acres raised?

Livestock and number Owned?

Which of the following products do you own or use?

Membership in rural organizations?

About how many hours per day do you watch RFD-TV?

Note: The average respondent watches RFD-TV 2.2 hours per day

Which RFD-TV programs do you view regularly?  
Programs with over 20% Regular Viewership