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The market is expanding beyond traditional jerky customers as shoppers prioritize protein, convenience, and smaller portions

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A long-running poultry waste lawsuit remains unresolved after a federal judge rejected proposed settlements and appeals followed.
Ethanol, sorghum, dairy, and cotton provide additional export support as major commodity trade markets remain uneven.
Consumers are watching affordability, but projected beef demand remains strong enough to sustain market attention.
Animal Health Officials Working Quickly to Protect U.S. Livestock and Wildlife
USMEF says several African markets continue imposing barriers that limit opportunities for American meat exports.
The bovine case was detected in a three-month-old calf in Zavala County, Texas.
Funding will support studies focused on production challenges, crop management and new opportunities for growers.
ASFMRA’s Troy Swee joins us to discuss farmland values, investor activity, rental market trends, and the factors shaping rural real estate markets in today’s agricultural economy.
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Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
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Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

Modern Ag Alliance’s Elizabeth Burns-Thompson joins Eliza to discuss the need for uniform pesticide labeling, glyphosate litigation, and the push for clearer, science-based environmental policy.
Natasha McCrary of 1818 Farms joins us to share the inspiration behind their new “America 250" Collection, and how rural traditions continue to shape modern American history and culture.
The U.S. Meat Export Federation continues building global relationships aimed at creating new opportunities for U.S. livestock producers
Illinois FFA President Natalie Pratt reflects on a year serving members across the state and plans for the state’s upcoming conference.
The switch makes the chain the only American burger joint to do so
The Louisiana farm combines fresh produce and agricultural education for families across the state.
The culinary instructor and cookbook author discussed protein trends, family meal value and new dairy products appearing in stores.
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