FOR IMMEDIATE RELEASE
RFD-TV RELAUNCHES, REDEFINES RURAL MEDIA
Powerful Technology Complements New Look as Network Connects City and Country
(NASHVILLE, TN – APRIL 15, 2015) RFD-TV, “Rural America's Most Important Network,” officially launched new state-of-the-art studios today, along with a fresh new look, upgraded technology platforms, and all-new live production capabilities. With a presence in nearly 50 million American homes, the new studios help solidify RFD-TV's position as an innovative leader in broadcast media, accompanied by ratings growth at a time of widespread viewership falloff.
“I'm so proud of what we have accomplished,” said Patrick Gottsch, founder of RFD-TV. “We are giving our viewers the experience they demand and deserve. Our new look stays true to rural America's roots, while the set design and technology shows how we will grow and thrive in the future, as we connect city and country.”
“Viewers will see the difference immediately from our investment and our strategy,” said Gary Kanofsky, chief content officer and executive vice president for news. “We assembled the very best people in the industry to work on everything from set design to graphics to data streaming. This represents the state of the art in our business today – and with a distinctive style you simply won't see anywhere else. We've built a set our audience will relate to and loaded it with the best tools of the trade to create a gorgeous new on-air look.”
The technology and design upgrade provides the following for viewers:
- New state-of-the-art studio featuring a main anchor set, complimented by additional areas for interviews, weather, live music and virtual production
- New 3D news graphics presented on an industry-leading platform
- A new RFD-TV network identity package
- Best-of-breed studio video display systems
- Expanded real time commodities and market data
- New live capabilities connecting our Nashville studio to our bureaus in Chicago and Washington D.C.
The upgrade also includes all-new live production capabilities that make it possible for RFD-TV to broadcast live from virtually anywhere. With streamlined production, RFD-TV can cover more stories, while at the same time expand content partner relationships.
“This is exactly what I hoped for when we made this investment. The technology lets us be where our viewers are, giving them a voice,” said Gottsch. “To think outside the city, you have to be outside the city, and we are on the move.”
Get a first hand look at RFD-TV's new studio and broadcast facilities with Market Day Report host Abby Turpin, as she gives a brief tour from the heart of Nashville's historic Music Row. Watch here.
Photos of our new facilities are also available for download here.
About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. Reconnecting city with country, RMG is the parent company of RFD-TV, FamilyNet, RFD-TV The Magazine, and RFD-TV The Theatre. RMG networks (RFD-TV, RURAL TV, FamilyNet, and RURAL RADIO) are distributed into more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network, featuring programming focused on the agribusiness, equine and the rural lifestyle. Along with traditional country music and entertainment, RFD-TV programming includes Market Day Report, Rural Evening News, Western Sports Weekly, top rodeo events such as The American, and award-winning musical entertainment such as The Marty Stuart Show, Reno’s Old Time Music, The Molly B Polka Party, and Larry’s Country Diner.
Found exclusively on SiriusXM channel 147, is the agribusiness and western lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and ranches. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including Market Day Report, Rural Evening News, Western Sports Round Up, and reports from CME on Commodity Wrap. RURAL RADIO also carries live western sports including PBR bull-riding and PRCA rodeo events every weekend.
FamilyNet is America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family.
RFD-TV The Magazine:
RFD-TV The Magazine is the print-programming guide for the networks, which has attracted over 180,000 paid subscribers.
RFD-TV The Theatre:
RFD-TV The Theatre is a 2,000 capacity soft seat venue in Branson, Missouri where entertainment programming is produced and performed.
PR@rfdtv.com, (615) 296-9332