(NASHVILLE, TN — September 30, 2015) Rural Media Group has announced another substantial distribution agreement for RFD-TV. Beginning in late-October, RFD-TV and RFD HD will expand its carriage with Charter Communications throughout the remainder of its footprint in systems where it currently is not carried. With a goal of reconnecting city with country, RFD-TV will add key coverage in major markets such as St. Louis, Atlanta, Los Angeles, and Sacramento among others.
RFD-TV credits programming investments as a catalyst to its tremendous growth over the past 12 months. With the launch of Market Day Report, Rural Evening News, and new political series, Rural Town Hall, RFD-TV has seen substantial ratings growth. Market Day Report is the only daily, five-hour telecast devoted to agribusiness. As RFD-TV’s most watched weekly live news program, Market Day Report delivers “live” continuous coverage focused on the latest rural news, agricultural weather, real-time commodity market reports live from the floor of the Chicago Mercantile Exchange and Chicago Board of Trade, and more. Recently, RFD-TV announced that it will be the presenting sponsor of the Jeff Foxworthy and Larry the Cable Guy, “We’ve Been Thinking Tour,” a terrific branding opportunity for the company and its affiliates.
“We've crossed into some uncharted territory as a network, and this incremental growth with Charter enables millions more potential viewers to come along with us," said Patrick Gottsch, founder and president of Rural Media Group. “I am extremely grateful to the executive team at Charter. They took the time to hear us out and agreed that our service added value to their entire footprint, including urban market distribution areas such as St. Louis, Los Angeles, Atlanta, and Sacramento.”
“Our tremendous growth over the past 18 months is fueled by a commitment to our niche audience, an investment in programming, and finding or creating unique partnerships with our affiliate partners,” stated Peter Clifford, SVP of distribution and affiliate marketing. “This expansion is no exception. We are already in discussions with Charter about how Rural Media Group can foster brand awareness for Charter among our very passionate and dedicated viewership. Our goal is to combine that reach along with our programming and marketing resources to provide all our partners – affiliates, advertisers, and viewers alike – a new dimension of RFD-TV quality and service.”
As the leading cable network in the U.S. focused on serving the needs of rural America, RFD-TV reaches consumers who have significant spending power. In June 2015, RFD-TV was ranked as a “Best Bargain” cable network for the third year in a row, according to the 20th Annual Cable Network Evaluation Survey. RFD-TV has also seen ratings growth in M2M, Q2Q, and Y2Y time periods. Additionally, RFD-TV has also seen distribution growth, up more than 20% since 2013. Other top programs for the network include Western Sports Weekly, Midwest Country, Hee Haw, and The Marty Stuart Show.
RFD-TV’s flagship news program, Market Day Report has seen a steady increase since its early 2015 re-launch, up 10% since January and up 22% since summer of last year. Market Day Report is the top-rated weekly program for RFD-TV and RURAL RADIO on SiriusXM Channel 147 and continues to drive viewer growth. Airing weekdays from 9 PM – 2 PM ET, the newly revamped news program is the fastest-growing time slot on the network with more than 93% of the audience watching live. In addition, Market Day Report was recently named a finalist for the coveted 2015 CableFax Program Awards in the “Best Show or Series” news category.
For information about RFD-TV and channel location in your viewing area, please visit rfdtv.com.
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About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. Reconnecting city with country, RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, RFD-TV The Magazine, and RFD-TV The Theatre. RMG networks are distributed to more than 100-million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for RMG. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. Top RFD-TV programming includes Market Day Report, Rural Evening News, Rural America Live, Western Sports Weekly, top rodeo events such as The American, and award-winning musical entertainment such as The Marty Stuart Show, Reno’s Old Time Music, The Molly B Polka Party, and Larry’s Country Diner.
Heather Huston, VP of Marketing, o: (615) 296-9332, m: (802) 345-5262, e: heather@rfdtvcom