RFD-TV AND THE WEATHER CHANNEL PARTNER TO DELIVER WEATHER FORECASTS TO AMERICA’S FARMERS AND RANCHERSPosted: Updated:
The networks are joining forces to bring unprecedented weather information to those making a living in production agriculture.
NASHVILLE, TN and ATLANTA, January 18, 2016 – Premiering today, the RFD-TV / The Weather Channel Farm & Ranch Forecast is a new tool to assist those involved with production agriculture as they make the decisions so vital for the success of their operation. The daily feature will begin by delivering North America's most accurate seven-day forecast. It combines RFD-TV's vast knowledge of the variety and needs of worldwide agriculture with The Weather Channel's unmatched technology and production abilities.
The segment will air on RFD-TV’s award-winning Market Day Report, as well ason the nightly broadcasts of Rural Evening News on both coasts, and throughout prime time programming. The updates will also be aired on Rural Radio (SiriusXM channel 147), and be available through digital means including the Country Club on rfdtv.com and on mobile devices through RFD-TV's new app.
“It’s hard to find a community that relies more heavily on weather and accurate forecasts than ranchers and farmers,” said Dave Shull, CEO of The Weather Channel Television Network. “For more than 30 years, The Weather Channel has been a trusted source, and this partnership allows us to directly provide the best weather services to the people who use them to make important decisions.”
The partnership allows RFD-TV viewers to access customized weather news and forecasts in real time from The Weather Channel, while teaming up both organizations’ expert meteorologists.
"The world's population is expected to nearly double over the next 35 years," added Patrick Gottsch, founder and president of Rural Media Group, Inc. "The world's farmers and ranchers will be expected to meet that challenge with less land and water than is available today. The ability to have access to timely weather news and forecasts from an agricultural perspective will be an essential ingredient in this effort. RFD-TV and The Weather Channel recognize the importance of providing such information, and realize that we are in a unique position to produce and deliver this service for the benefit of the American farmer, while educating urban viewers on the challenges being faced by those involved with their food and fiber production."
The RFD-TV / The Weather Channel Farm & Ranch Forecast marks the beginning of a long-term partnership to deliver integrated weather content to those whose livelihood depends on production agriculture. Plans are underway to provide even more in-depth weather news to farmers and ranchers via digital and other technologies as they develop.
ABOUT RURAL MEDIA GROUP:
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.
RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.
ABOUT RURAL RADIO:
Found exclusively on SiriusXM channel 147, this is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including “MARKET DAY REPORT,” “RURAL EVENING NEWS,” “RURAL AMERICA LIVE,” and “WESTERN SPORTS ROUND-UP,” as well as “Outside the Barrel,” with Flint Rasmussen, “Commodity Wrap,” with Marlin Bohling, “AgPhD,” “RealAg Radio,” “AgDay,” “FFA Today,” and “Bass Pro Shops Outdoor World.” RURAL RADIO also carries live broadcasts of Western sports competitions such as the PBR, PRCA rodeos, and WPCA Chuckwagon races.
FamilyNet is America’s trusted entertainment network dedicated to providing wholesome and responsible viewing choices for today’s diverse family.
RFD-TV The Magazine is the print programming guide for the networks. It has attracted more than 180,000 paid subscribers.
PR@rfdtv.com, (615) 296-9332