Knowledge Sells Quality

Knowledge Sells Quality

Cattle graze in California. Cattle graze in California.
June 29, 2016

For all the need to produce beef consumers love, it’s just as important to have folks in the know when it’s time to sell that premium product into restaurants, grocery stores, and homes. 

Kevin Newman, who is a Center of the Plate Specialist for U.S. Foods, focuses on bringing quality beef to the consumer. He acknowledges that selling beef in urban California has its challenges. With beef prices on a high plateau, sales staff really need to ease consumer minds that they’re getting quality, sustainably produced beef, from cattle treated ethically. 

Newman explains, "It is incredibly valuable to be able to explain the production story. It is a lot of hard work and passion that goes into raising cattle – on behalf of the producers, the cow-calf producers, the ranchers, the farmers and feedlots, packing plants, value-added processors – and a lot of our customers don’t really understand all that goes into it. It is very important to be passionate and [to be] able to explain that story." 

Newman calls the story that he and his team share with their customers the “Gate to Plate Cycle.” “It’s a 760-day cycle from gate to plate, so the more knowledgeable we are in teaching our sales staff about how to explain it – that is where the real production story has to come from, the specialists."

Being the point of connection between producers and consumers is not a job that Newman and his team take lightly. 

For more information on hitting the high-quality beef target visit CABPartners.com or angus.org.
            

  • NEWSMore>>

  • Congress to Revisit the Supplemental Disaster Bill

    Congress to Revisit the Supplemental Disaster Bill

    Tuesday, March 26 2019 1:51 PM EDT2019-03-26 17:51:52 GMT

    Congress to revisit the Supplemental Disaster Bill of 2018 to provide relief to those impacted by the 2019 bomb cyclone weather event.

    Congress to revisit the Supplemental Disaster Bill of 2018 to provide relief to those impacted by the 2019 bomb cyclone weather event.

  • Trade Talks with China to Resume

    Trade Talks with China to Resume

    Friday, March 22 2019 3:43 PM EDT2019-03-22 19:43:58 GMT

    Trade talks with China to continue next week, Secretary Purdue expects trade aspects to be put on record so that everyone is on the same page.  

    Trade talks with China to continue next week, Secretary Purdue expects trade aspects to be put on record so that everyone is on the same page.  

  • RURAL AMERICA LIVE with UNMC

    RURAL AMERICA LIVE with UNMC

    RURAL AMERICA LIVE with UNMCRURAL AMERICA LIVE with UNMC
    RURAL AMERICA LIVE with UNMCRURAL AMERICA LIVE with UNMC

    Mon, Mar 25 – 8 PM ET | 7 PM CT | 6 PM MT | 5 PM PT – The Bomb Cyclone has caused massive destruction across the Midwest as the snow melts and leads to dangerous flooding. Farmers are among those hit the hardest. Experts with the University of Nebraska Medical Center talk about the physical, emotional, and mental impact of this natural disaster.

    Mon, Mar 25 – 8 PM ET | 7 PM CT | 6 PM MT | 5 PM PT – The Bomb Cyclone has caused massive destruction across the Midwest as the snow melts and leads to dangerous flooding. Farmers are among those hit the hardest. Experts with the University of Nebraska Medical Center talk about the physical, emotional, and mental impact of this natural disaster.

Powered by Frankly
All content © Copyright 2000 - 2019 Frankly and RFDTV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service , and Ad Choices .