Feb. 19-Feb. 25 Is Officially “The Week Of The Cowboy”

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January 19, 2018

RFD-TV’s THE AMERICAN returns to AT&T stadium on Sunday, February 25, 2018.

On Wednesday in Arlington, Texas, RFD-TV’s The American, as well as, PBR’s Iron Cowboy held a press conference where the Mayor of Arlington declared the week of February 19th to February 25th, “The Week of the Cowboy.” Chief Marketing Officer for RFD-TV, Billy Frey, discussed accomplishments of THE AMERICAN during the past four years, as well as new features, such as the Star Athlete Packages, that are being added this year.

Tickets are now available for THE AMERICAN, Feb 25, 2018 at AT&T Stadium in Arlington, Texas. Be one of the first to purchase your tickets for “The World’s Richest One-Day Rodeo.” This year, there is an exciting array of new ticket package options too!

Standard ticket prices range from $10-$150, encompassing seven pricing tiers for every level of rodeo fan. A seating map of AT&T Stadium is available here.

Purchase your tickets online now! Or call 1-800-745-3000 to order your tickets by phone.

Send us your western sports photos and videos by using #RFDTVSports and we’ll feature some of your content online, on-air and via social.






Western Sports Shows
The LEGENDS of the Western Sports World are highlighted in this series, exploring their life and career at the top of their game.
“Cowboys of Thunder” follows longtime PBR legends, friends, and former Hall of Fame riders Luke Snyder and Ross Coleman as they lead a legion of thunderous cowboys on their journey to take home the PBR Team Series Championship in its inaugural season.
Each week on Cowboy Channel, “PBR Now!” recaps all the action from the dirt and behind the chutes of the Professional Bull Riders (PBR) with in-depth analysis.
Produced in partnership with the National Little Britches Rodeo Association (NLBRA), the “Little Britches Rodeo” is an event famous for its slogan: “Where Legends Begin.” And it’s true, “Little Britches Rodeo” has helped to produce some of the top professional cowboys and cowgirls.
“The Cinch High School Rodeo Tour,” in affiliation with the National High School Rodeo Association, showcases the next generation in Western Sports!