Social Media Analytics Market 2019 Global Industry Market Size & Growth, Revenue, Latest Trends, Business Boosting Strategies, CAGR Status, Growth Opportunities and Forecast 2023 - 360 Research ReportsPosted:
Global “Social Media Analytics Market 2019-2023” has been providing up and changing the worldwide economy as far as growth rate, revenue, deal, market proposition, and scope. The Global Social Media Analytics market Consumption market report is an extensive analysis of this corporate field, which has been established to be one of the most profitable business verticals in futures. The Reportspecifies the complete estimate of Global Social Media Analytics market business terms, in addition to presenting a brief segmentation of the industry, the expansion opportunities, as well as Key region.
Top-Listed Playersin Social Media Analytics Market Research Report 2019-2023
- IBM Corporation
- SAS Institute Inc.
- Clarabridge Inc.
- Crimson Hexagon Inc.
- Adobe Systems Incorporated
- Oracle Corporation
- Netbase Solutions Inc.
- Simply Measured
- SAP SE
- Tableau Software Inc.
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Overview of Social Media Analytics Market:
The global social media analytics market was valued at USD 3.07 billion in 2017 and is projected to reach a value of USD 16.37 billion by the end of 2023, at a CAGR of 28.20% over the forecast period, 2018-2023.
Social media analytics is widely considered to be a major business and marketing tool in the present day business scenario. It is being used by businesses across the globe to gain actionable insights on consumer perceptions for improving their services and products. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the study market. The deployment of social media analytics allows users to mine and decipher vast amounts of data from various social media platforms, such as Facebook, Twitter, and Instagram among others, to discover customer sentiment about brands, trends, customers concerns, the efficacy of the organization’s marketing campaigns, as well as competitor intelligence. The increasing number of social media users and increase in spending on analytics is influencing the market growth.
Increased Emphasis on Targeted Marketing and Competitive Intelligence
A steady decline in the effectiveness of traditional advertising campaigns, coupled with rising social media usage, have prompted businesses to adopt a more data-oriented approach for their marketing strategies. Social networks such as Facebook have realized the importance of targeted advertising they are offering through paid solutions to businesses, wherein location, demographics, and end-device information of consumers are made available for businesses to reach out to targeted section of consumers.
Retail Sector accounts a dominant market share
Businesses engage with customers through social media platforms by associating their product list with e-commerce sites, which helps in monitoring people and fostering relationships. Rising number of companies are using the collected information to understand their customers better. Retail businesses are attempting to make sense of the vast amounts of data generated through societal, personal, and industrial interactions, such as social media, geolocation, mobile devices, digital sensors, point of sale and automation.
North America occupied major market share
Social media is one of the most popular means of communication in the United States. About 89% of the population from the age group of 18-28 is active on social media, generating a significant amount of content. Furthermore, about 80% of the population lies within the age group of 30-49, and 64% in the 50-64 age group are also found to be active across different social media platforms. Owing to such high participation of population in different social media, companies, such as Amazon, IBM, and Oracle, have been deploying social media analytics to generate insights and gain a better understanding of the consumer behavior, which further guides their business and strategic decision making.
Major Players in the market include IBM Corporation, SAS Institute Inc., Clarabridge Inc., Gooddata, Crimson Hexagon Inc., Adobe Systems Incorporated, Oracle Corporation, Salesforce.com, Netbase Solutions Inc., Simply Measured, SAP SE, Tableau Software Inc.
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Key Highlights from Social Media Analytics Market Report 2019.
Revenue and Sales Estimation — Historical Revenue and sales volume is presented and further data is triangulated with top-down and bottom-up approaches to forecast complete market size and to estimate forecast numbers for key regions covered in the report along with classified and well recognized Types and end-use industry. Additionally, macroeconomic factor and regulatory policies are as curtained in Social Media Analytics industry evolution and predictive analysis.
Manufacturing Analysis —the report is currently analyzed concerning various product type and application. The Social Media Analytics Market provides a chapter highlighting manufacturing process analysis validated via primary information collected through Industry and Key officials of profiled companies.
Competition — Leading players have been analyzed depending on their company profile, product portfolio, capacity, product/service price, sales, and cost/profit.
Demand and Supply and Effectiveness — Social Media Analytics Market report additionally provides distribution, Production, Consumption for the complete industry.
Social Media Analytics MarketTop Regions(regional analysis covers):-
- North America (the USA, Canada, andMexico)
- Europe (Germany, France, UK, Russia, andItaly)
- Asia-Pacific (China, Japan, Korea, India, andSoutheast Asia)
- South America, Middle East, andAfrica
Reasons to Purchase this Report
- Impact of big data and effective data processing techniques on analytics providers
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- Growth across various end-user verticals such as retail, media and entertainment, banking and financial services
- Regional analysis of the market
- Identify the latest developments, market shares and strategies employed by the major market players.
- 3 months analyst supports along with the Market Estimate sheet in excel.
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Social Media Analytics Market 2019 Report Brief:-
- The report covers forecast and analysis for the Social Media Analytics market on a global and regional level
- The report includes the drivers and the restraints that affect the growth of the market
- Detailed information about the market opportunities are discussed
- The key target audience for the market has been determined in the report
- The revenue generated by the prominent industry players has been analyzed in the report
- The market numbers have been calculated using top-down and the bottom-up approaches
- The market is segmented on the basis of product, technology, ownership, and end-user industry which in turn is bifurcated on the regional level as well
- All the segments have been evaluated based on the present and the future trends
- The report deals with the in-depth quantitative and qualitative analyses of the Social Media Analytics market
- The report includes detailed company profiles of the prominent market players
Look into Table of Content of Social Media Analytics Market 2019 Research Report at
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