Mahindra Salutes America's First Responders with an Essay Conte

Mahindra Salutes America's First Responders with an Essay Contest in Partnership with RFD-TV

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Organizations Helping Their Communities Can Be Nominated for a Chance to Win a Mahindra Utility Vehicle

(NASHVILLE, TENN. — July 18th, 2017) Mahindra North America and RFD-TV are partnering on an essay contest launched to salute America's first responders who are the first line of defense against tragedy in our communities. Police departments, firefighters, and EMT's groups based in the U.S. are eligible to be nominated by anyone 18 years and older through an essay submission. Winning essays will be selected by a panel of judges from RFD-TV and Mahindra teams. The winning first responder group could benefit from one of the world's toughest utility vehicles.

Contest Details:

  • Contest Dates: June 30 thru August 21, 2017, at 12 p.m. ET.
  • Prize Package: (1) Mahindra mPact XTV 750 S with Flexhauler Cargo Box, a gas side-by-side with an industry-exclusive fold-down cargo box and standard electric cargo box lift.
  • Announcement: The selected winner will be announced at the Farm Progress Show on August 29-31, 2017 in Decatur, IL. 

“Mahindra North America is passionate about giving back to those that serve our communities. We are pleased to partner with RFD-TV to donate a Mahindra utility vehicle to a first responder organization,” said Cleo Franklin, CMO/VP-Strategic Planning, Mahindra NA. “Driving positive change is one of the pillars of our Rise philosophy for corporate responsibility. First responders make a difference in their communities every day and deserve our support.”  

Essay submissions are simple and require the name and contact of both the nominating party, and the name, type and location of the First Responder Group. Essays also need to explain how the first responder group is making life better in your community and how they would benefit from receiving this utility vehicle. Nominations and essays should be submitted via the online portal HERE.

*Note: No purchase necessary. Void in Alaska, Hawaii, New York, Rhode Island, Florida and where prohibited. Open to contiguous US/DC residents only. Must be at least 18 to enter. Prize to be awarded to selected first responder group. Sweepstakes ends at 12:00 PM ET on August 21, 2017.   

For more information on the Mahindra line of products, please visit To learn more about RFD-TV, visit


Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.

The Cowboy Channel is the source for western sports and lifestyle entertainment. The network enjoys distribution into more than 30 million homes on cable/satellite systems which carried FamilyNet, and will grow from that great foundation of being on DISH Network channel 232, AT&T U-Verse channel 566, Charter Spectrum channel 468, and selected Cox, Comcast, Mediacom, and many rural cable systems. In addition, The Cowboy Channel will grow as a result of an aggressive over-the-top strategy to provide all the great content at home or on the go. The Cowboy Channel name was chosen because of the iconic image that the American cowboy enjoys not only in America, but throughout the world. Say the word “cowboy” and people already have a recognition and expectation on what would or should be on such a channel. It immediately congers up so many different associations with different people for the western lifestyle – cowgirls, rodeo, ranching, music, horses, cattle, environmentalist, family, hard work, tradition – the list goes on and on. All will be featured on the network and provides an almost endless list of topics and programming to build upon.

Found exclusively on SiriusXM channel 147, this is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including “MARKET DAY REPORT,” “RURAL EVENING NEWS,” “RURAL AMERICA LIVE,” and “WESTERN SPORTS ROUND-UP,” as well as “Outside the Barrel,” with Flint Rasmussen, “Commodity Wrap,” with Marlin Bohling, “AgPhD,” “RealAg Radio,” “AgDay,” “FFA Today,” and “Bass Pro Shops Outdoor World.” RURAL RADIO also carries live broadcasts of Western sports competitions such as the PBR, PRCA rodeos, and WPCA Chuckwagon races.

RFD-TV The Magazine is the print programming guide for the networks. It has attracted more than 180,000 paid subscribers.

Mahindra North America (MNA) is part of Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. A USD 17.8 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries.

Houston, Texas, based Mahindra North America is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. Mahindra NA has seven distribution points in North America.

Mahindra’s professional-grade tractors range from 22 HP – 105HP with over 40 model offerings – and include the revolutionary Max and eMax series tractors. The Mahindra Max 24 leads the way in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. Combine the superior performance of a Mahindra and the peace of mind of industry leading 7-year and 5-year limited powertrain warranties and you have a rugged workhorse at your disposal.

Mahindra entered the utility vehicle market in early 2015 with the introduction of the mPACT XTV series models designed to haul more, tow more and go more. These industry-redefining models are made in the US from the ground up and feature industry-leading hauling capacity, towing capacity and ground clearance, in addition, to a STANDARD 3 year limited powertrain warranty. The mPACT XTV series are available in 750cc gas and 1,000cc diesel versions.

To learn more about Mahindra North America, please visit

To learn more about the Mahindra mPACT® XTVs, please visit

MEDIA CONTACT:, (615) 296-9332

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