Beef Checkoff partners with Little League to promote the industry and keep athletes fueled

May 13, 2024 12:14 PM

With baseball season underway and summer grilling just around the corner, the Beef Checkoff is partnering with the Little League World Series to put beef’s nutritional benefits in the spotlight as athletes take the field.

NCBA Senior Executive Director of Brand Marketing, Sarah Reece spoke with RFD-TV’s own Suzanne Alexander on the partnership, beef’s nutritional benefits, and the end goal for this collaboration.

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