Beef Checkoff partners with Little League to promote the industry and keep athletes fueled

With baseball season underway and summer grilling just around the corner, the Beef Checkoff is partnering with the Little League World Series to put beef’s nutritional benefits in the spotlight as athletes take the field.

NCBA Senior Executive Director of Brand Marketing, Sarah Reece spoke with RFD-TV’s own Suzanne Alexander on the partnership, beef’s nutritional benefits, and the end goal for this collaboration.

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Rural Lifestyle & Entertainment Shows
First introduced to RFD-TV on Larry’s Country Diner, The Malpass Brothers, modern day troubadours, bring you their very own, brand-new show to RFD-TV. Viewers can enjoy traditional country music from the brother duo of Chris & Taylor Malpass, a featured celebrity guest on each episode, and loads of clever humor.
Ray’s Roadhouse is a weekly program featuring the music of Ray Benson and Asleep at the Wheel. Ray and his band Asleep at the Wheel has had a more than 50 year career in the music industry and over the years have earned nine Grammy Awards. The program also will feature guest performers such as Pat Green, Stoney LaRue and Kelly Willis.
Dailey & Vincent are BACK ON RFD-TV for another great season, brought to you by Gus Arrendale & Springer Mountain Farms. Join them as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests!
For more than 20 years on the air during its original run, HEE HAW did more than simply make people laugh; it made an unforgettable mark on country music and became an American Institution.
The affable and unassuming international singing star Daniel O’Donnell is one of Ireland’s best known performers – from Australia to Alaska.