New Year's Day Catch the LIVE London and Rose Parade Programming

New Year's Day Catch the LIVE London and Rose Parade Programming on Jan 1st

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From London to Pasadena, Watch The London New Year’s Day Parade and LIVE Coverage of the 129th Tournament of Roses Parade

Premieres Monday, January 1st at 7:00 a.m. EST on RFD-TV, The Cowboy Channel, and RURAL RADIO 147 on SiriusXM Radio


(NASHVILLE, TENN. — December 26th, 2017) Strike up the band, set the lights and get ready to raise the curtains! RFD-TV, RURAL RADIO 147, and The Cowboy Channel kick off the New Year with a line-up of two LIVE parades on January 1st, starting with London’s New Year’s Day Parade at 7 a.m. ET. Then it’s the spectacle and splendor of the annual Tournament of Roses Parade at 11 a.m. ET. The fun kicks off with a pre-show starting at 10:30 a.m. ET LIVE from Pasadena, California. The parade can be watched globally on RFD-TV’s Country Club online streaming service and is available via Amazon on Rural TV, Roku, and at rfdcc.com. Both the pre-show and the parade will repeat on RFD-TV immediately following the conclusion of the parade (the schedule/times are listed below).

The three networks will also be a part of “Ag PhD’s” “Salute to Farmers” float which is being created to reconnect city with country and showcase how farmers and ranchers touch us every day. The float will feature seeds from all fifty states alongside American agriculture producers. 2018 marks a big year for Ag PhD as they celebrate their 20th year on RFD-TV and a five-year anniversary on RURAL RADIO Channel 147!

“When people think about agriculture today, many speak of GMO’s, biotechnology, pesticides, and food safety,” said Darren Hefty of Ag PhD. “We want Americans to think about what agriculture is truly all about, the people. Ag is just families feeding families. Almost all farming in the U.S. is by family farmers who are working hard every day to provide this nation with the safest, cheapest, and most abundant food supply in the world.  It’s time to thank farmers for that!”

The 2018 theme for the London New Year’s Day Parade is “ShowTime!” The parade features more than 8,000 performers, more than 20 American marching bands, and 1,500 cheerleaders among the participants along the 2.2-mile route.

The 129th Rose Parade, presented by Honda, will be hosted by anchor Christina Loren of RFD-TV and RURAL RADIO Channel 147 and veteran farm broadcaster, Pam Minick from “American Rancher” and “Gentle Giants.” The LIVE broadcast will take you behind-the-scenes of the exquisite floats, spirited marching bands, and high-stepping equestrian units making their way down the 5.5-mile parade route.

The Tournament of Roses is America's New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than 100 years. The 2018 parade theme is "Making a Difference" and focuses on honoring all of the people in our communities, who quietly and without desire for reward or recognition, act in selfless, generous and kind ways to aid or benefit others.” Actor and humanitarian Gary Sinise will serve as Grand Marshall.

In addition, equine lovers can appreciate the splendor of “Equestfest,” presented by Wells Fargo, the annual precursor to the Rose Parade that celebrates the equestrian units that are participating. Held at the Equidome at Burbank’s Los Angeles Equestrian Center, “Equestfest” goes behind-the-scenes to showcase equestrian performances, exhibit drills and dances, trick riding, roping and a variety of breeds, along with impressive and unique tack and costumes. Some of the units typically participating in the Rose Parade include the Budweiser Clydesdales, The New Buffalo Soldiers, the Marine Corps Mounted Color Guard, the U.S. Forest Service Park String, and several mounted drill teams. “Equestfest” will premiere on December 31st, 2017 at 12:00 p.m. ET and encore at 6:00 p.m. ET exclusively on The Cowboy Channel. Equestfest will also air on January 1st, 2018 starting at 8:30 a.m. ET prior to the Rose Parade Pre-Show. (Note Equestfest will air on The Cowboy Channel ONLY).

Schedule for RFD-TV and RURAL RADIO Channel 147 on SiriusXM:

  • 7:00 a.m. ET – Live from London with London’s New Year’s Day Parade.
  • 10:30 a.m. ET – The Rose Parade Pre-Show.
  • 11:00 a.m. ET – The Rose Parade live from Pasadena, CA with Ag PhD’s “Salute to Farmers.”
  • 1:00 p.m. ET – REPEAT The Rose Parade Pre-Show.
  • 1:30 p.m. ET – REPEAT of The Rose Parade broadcast from Pasadena, CA.

Schedule for The Cowboy Channel:

  • 8:30 a.m.  ET – Equestfest
  • 10:30 a.m. ET – The Rose Parade Pre-Show.
  • 11:00 a.m. ET – The Rose Parade live from Pasadena, CA with Ag PhD’s “Salute to Farmers.”
  • 1:00 p.m. ET – REPEAT The Rose Parade Pre-Show.
  • 1:30 p.m. ET – REPEAT of The Rose Parade broadcast from Pasadena, CA.

For the full program schedule and more information about RFD-TV, The Cowboy Channel, and Rural Radio Channel 147 on SiriusXM visit RFDTV.com, TheCowboyChannel.com, and RuralRadio147.com.

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About Rural Media Group, Inc. (RMG):
Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO Channel 147 on SiriusXM radio, The Cowboy Channel, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

About RFD-TV:
RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink, and many other rural cable systems. In addition, RFD-TV can be streamed online via The Country Club at rfdcc.com, DIRECTV NOW, Roku, and Sling TV’s Heartland Extra package. For more information, please visit RFDTV.com.
Facebook: @OfficialRFDTV | Twitter: @OfficialRFDTV | Instagram: @RFDTV

About RURAL RADIO 147:
Found exclusively on SiriusXM channel 147, RURAL RADIO 147 is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO 147's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive news and agriculture series along with live broadcasts of Western sports competitions from the PBR, PRCA rodeos, and WPCA Chuckwagon races. For more information, please visit RuralRadio147.com.
Facebook: @RURALRADIO147 | Twitter: @RURALRADIO147 | Instagram: @RURALRADIO147

About The Cowboy Channel:
The Cowboy Channel is the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on rodeo, bull riding, roping, reining, barrel racing, and other western sports anchor, along with western fashion, music, and movies. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into more than 30 million homes on cable/satellite systems on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed via Sling TV’s Heartland Extra package. For more information, please visit TheCowboyChannel.com.
Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @CowboyChannel

About RFD-TV’s THE AMERICAN:
RFD-TV’s The American is an annual event that occurs each February at the Dallas Cowboys’ AT&T Stadium in Arlington, TX. The American is known as “the world’s richest one-day rodeo” and pays out nearly $3 million annually through a series of qualifiers, The Semi-Finals, and the final event, RFD-TV’s The American. The event unites the top athletes in the world from the PRCA, WPRA, and PBR world standings and pits them against underdogs who advance from The American Semi-Finals, together to battle for the biggest single paycheck of their lives. For more information, please visit AmericanRodeo.com.
Facebook: @RFDTVAmerican | Twitter: @RFDTVAmerican | Instagram: @RFDTVAmerican

About RFD-TV The Magazine:
RFD-TV The Magazine is the print programming guide for RMG networks with feature articles, programming updates, and more. The publication is published bi-monthly and has historically attracted more than 180,000 paid subscribers. For more information or to subscribe, please visit: RFDTV.com/Magazine.

For more information, visit RFDTV.com, RuralRadio147.com, TheCowboyChannel.com, and AmericanRodeo.com.


Media Contacts:
PR@rfdtv.com, (615) 296-9332
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