The Cowboy Channel Premieres PBR 2020 August 8th at 7 PM ET

The Cowboy Channel Premieres PBR 2020 August 8th at 7 PM ET

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The Cowboy Channel Adds to Programming Lineup 

PBR’s 20/20 Premieres on Tuesday, August 8, 2017, at 7 p.m. ET

(NASHVILLE, TENN. — August 7, 2017) Western sports fans can now watch some of the greatest moments in bull riding history with “PBR 20/20” beginning Tuesday, August 8, 2017, at 7 p.m. ET. This new three-hour series will air the newly launched The Cowboy Channel, as part of the 20-year celebration commemorating PBR’s innovation and unprecedented growth since the 20 founders voted to form the organization and established pro bull riding as a standalone sport.

Episodes Included:

PBR 20/20: 2000’s Tampa & St. Louis
August 8, 2017, at 7 p.m. ET
7:00 – 8:30 p.m. ET Tampa 2000 Second Performance: Chris Shivers rides Jim Jam for 96.5 points to tie the all-time PBR record Troy Dunn  91.5 on Promisland; Cory Turnbow was 90 on Slick Willy.
8:30 – 10:00 p.m. ET "St. Louis 2001: Eleven rides with scores in the 90s; Gilbert Carrillo rides Perfect Storm for 96 points; Chris Shivers vs. Panhandle Slim and Diamond Cut each for 93.5 points; Ty Murray vs. Blueberry Wine for 93.5 points.

PBR 20/20: 1999’s World Championships & 1994’s Nashville Bullnanza
August 15, 2017, at 7 p.m. ET
7:00 – 8:30 p.m. ET 1999 World Championships: Chris Shivers vs. Trick or Treat for 96 points; Terry Don West vs Promise Land for 96 points; Ty Murray vs Redwolf for 95 points; Jim Sharp vs Jim Jam for 94 points.
8:30 – 10:00 p.m. ET 1994 Nashville Bullnanza: Ty Murray rides Gunslinger for 93 points.

PBR 20/20: 2000’s St. Louis Round 2 & 1996’ World Championships
August 22, 2017, at 7 p.m. ET
7:00 – 8:30 p.m. ET St. Louis 2000 - 2nd round: Jim Sharp is 94 points on Locomotive Breath; Glen Keeley vs. Claytons Pet for 93.5 points.
8:30 – 10:00 p.m. ET 1996 World Championship: A look back at the defining moments in Professional Bull Riders' history.

PBR 20/20: 2002’s Fort Worth 2002 & 1998’s Anaheim
August 29, 2017, at 7 p.m. ET
7:00 – 8:30 p.m. ET Fort Worth 2002: Ten 90-plus-point rides; Lee Akin vs Perfect Storm for 94.5 points; Jim Sharp vs. Promise Land for 94 points; Jim Sharp rides Dillinger for $85k bonus, and scores 95.5 points.
8:30 – 10:00 p.m. ET Anaheim 1998: Troy Dunn vs. White Water Skoal for 92.5 points; Brian Herman vs. Trick or Treat for 92.5 points.

Much of this reverential footage has gone unseen, even by the riders and contractors, since it originally aired. This is an opportunity for new fans and longtime supporters to celebrate the remarkable history of an extraordinary time in PBR's past.

The Cowboy Channel launched earlier this summer on July 1st shifting from the classic TV lineup of nostalgic and popular comedy sitcoms to focus on Western sports and everything that encompasses the popular western lifestyle. Most recently the team covered rodeos for “Western Sports Round-Up” with Steve Kenyon and Amy Wilson broadcasting LIVE from the Days of ’47 Rodeo in Salt Lake City, the National High School Finals Rodeo in Gillette, Wyoming and the historic Cheyenne Frontier Days in Cheyenne, Wyoming. Whether it’s the most prestigious events of today or the classic moments of yesteryear, The Cowboy Channel is your place for western sports. For more Western sports coverage, check out RFD-TV and RURAL RADIO, SiriusXM Channel 147.

More exciting, exclusive features are coming to the programming lineup on The Cowboy Channel! Click here to find the channel by zip code.

Fans are encouraged to Tweet during the telecast – @PBR and @OfficialRFDTV – using the hashtag #PBR2020.
Follow “The Cowboy Channel” on social here:
Facebook: /CowboyChannel
Twitter: @Cowboy_Channel
Instagram: @CowboyChannel

For the full program schedule and more information about visit


Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV, RURAL RADIO, FamilyNet, and RFD-TV The Magazine. RMG networks are distributed to more than 100 million homes worldwide by DBS, telco and cable systems including DISH Network, DIRECTV®, Comcast, AT&T U-Verse, Mediacom, Charter Spectrum, Suddenlink, Cox, and more than 600 independent rural cable systems. Corporate headquarters and broadcast operations are in Nashville, Tennessee.

RFD-TV is the flagship network for Rural Media Group. Launched in December 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyle, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 50 million homes.

The Cowboy Channel is the source for western sports and lifestyle entertainment. The network enjoys distribution into more than 30 million homes on cable/satellite systems which carried FamilyNet, and will grow from that great foundation of being on DISH Network channel 232, AT&T U-Verse channel 566, Charter Spectrum channel 468, and selected Cox, Comcast, Mediacom, and many rural cable systems. In addition, The Cowboy Channel will grow as a result of an aggressive over-the-top strategy to provide all the great content at home or on the go. The Cowboy Channel name was chosen because of the iconic image that the American cowboy enjoys not only in America, but throughout the world. Say the word “cowboy” and people already have a recognition and expectation on what would or should be on such a channel. It immediately congers up so many different associations with different people for the western lifestyle – cowgirls, rodeo, ranching, music, horses, cattle, environmentalist, family, hard work, tradition – the list goes on and on. All will be featured on the network and provides an almost endless list of topics and programming to build upon.

Found exclusively on SiriusXM channel 147, this is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive series including “MARKET DAY REPORT,” “RURAL EVENING NEWS,” “RURAL AMERICA LIVE,” and “WESTERN SPORTS ROUND-UP,” as well as “Outside the Barrel,” with Flint Rasmussen, “Commodity Wrap,” with Marlin Bohling, “AgPhD,” “RealAg Radio,” “AgDay,” “FFA Today,” and “Bass Pro Shops Outdoor World.” RURAL RADIO also carries live broadcasts of Western sports competitions such as the PBR, PRCA rodeos, and WPCA Chuckwagon races.

RFD-TV The Magazine is the print programming guide for the networks. It has attracted more than 180,000 paid subscribers.

MEDIA CONTACT:, (615) 296-9332

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