A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
Related Stories
RealAg Radio’s Shaun Haney discusses Canada’s new soil health strategy, its implications for producers, and its potential to support sustainable agriculture in Canada compared to USDA funding for conservation.
National Association of Wheat Growers President Jamie Kress discusses how rising fertilizer prices pressure wheat producers and the Administration’s consideration of lowering duties on Moroccan phosphate.
EPA estimates the rule could generate more than $10 billion for rural economies and support over 100,000 jobs across agriculture and manufacturing sectors.
White House hosts “Celebration of Agriculture” as Trump administration signals new farmer support, including potential tax breaks and upcoming renewable fuel policy updates.
Oklahoma Cattlemen’s Michael Kelsey joined us to discuss wildfire impacts across the Southern Plains, the importance of community support, and the path forward for affected producers.
Brazil logistics issues may support U.S. soybean demand.