A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
Related Stories
EXCLUSIVE: Texas Lawmakers Weigh USMCA’s Relevance and What Renegotiation Could Mean for Agriculture
RFD NEWS Correspondent Frank McCaffrey speaks with Texas’s Sen. Ted Cruz and Rep. Vicente Gonzalez about USMCA renegotiation and its impact on U.S.–Mexico agriculture trade.
Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
CoBank Knowledge Exchange’s Jeff Johnston shares the group’s positive perspective on expanding data centers into rural areas and weighs the risks and rewards for those communities.
Texas Commissioner of Agriculture Sid Miller joined us to discuss data center expansion, farmland preservation, rural economic impacts, and imminent cattle biosecurity concerns affecting agriculture today.
The Pennsylvania Farm Show continues through Saturday, wrapping up another successful year of celebrating agriculture in the Commonwealth.
Shaun Haney joined us to discuss Canada’s new trade agreement with China, the potential impact on farmers and exporters, and what it could mean for U.S.–Canada trade relations going forward.