Nashville, TN (June 10, 2025)—RFD-TV is expanding its popular FarmHER and RanchHER brands with the renewal of the television series—now combined into one unified show, FarmHER + RanchHER—returning for its seventh season later this year. In addition, the network is launching a brand-new companion podcast, Dirt Diaries: The FarmHER + RanchHER Podcast. Together, the series and podcast strengthen RFD-TV’s mission to spotlight the women shaping the future of agriculture, from the pasture to the boardroom and everywhere in between, through authentic, multi-platform storytelling.
Dirt Diaries: The FarmHER + RanchHER Podcast premieres Thursday, June 26, with new episodes released weekly on Thursdays across all major podcast platforms, including Apple Podcasts and Spotify. Each episode will also air on Rural Radio (SiriusXM Channel 147) on Saturdays, bringing the voices of women in agriculture to both streaming and satellite radio audiences.
“Every time I step onto a farm or ranch, I’m hit with stories that are raw, real, and deeply powerful,” said host Kirbe Schnoor. “These women don’t just work the land—they shape its future. And now, through the Podcast, we get to dig even deeper into their lives and let their voices lead the way.”
Dirt Diaries features unfiltered conversations with the women powering agriculture from fields and feedlots to boardrooms and beyond — FarmerHERs, RanchHERs, GardenHERs, EntreprenHERs, LeadHERs, EducatHERs, and more. Host Kirbe Schnoor, a lifelong agriculturalist raised on her family’s almond farm in California’s Central Valley, brings listeners into the personal journeys, career pivots, hard-won lessons, and big wins that define these bold leaders. Whether deep in ag or just ag-curious, these are the bold, inspiring stories you won’t hear anywhere else. The podcast is supported by John Deere and Nationwide.
With this launch of the podcast and new combined FarmHER + RanchHER series, RFD-TV is advancing its strategy to bring core programming beyond traditional broadcast and into a dynamic, omnichannel experience, expanding the reach of its storytelling through streaming, on-demand, podcast, and satellite radio platforms.
This upcoming season of FarmHER + RanchHER will spotlight women from all walks of ag life - multi-generational farmers, first-generation ranchers, and everyone in between. Viewers will get a behind-the-scenes look at the heart of rural America while exploring the unique role women play in preserving land, supporting families, and strengthening communities. This season is sponsored by John Deere, Nationwide, Pneu Dart, Bayer, and more.
“Women have always been at the heart of agriculture, leading with strength, raising families, and building communities,” said Raquel Gottsch Koehler, Chief Marketing & Creative Officer of Rural Media Group. “FarmHER + RanchHER brings their stories to the screen, and Dirt Diaries takes those conversations deeper. Together, they reflect RFD-TV’s commitment to growing our flagship content across every platform - TV, streaming, radio, and now podcasts - so we can meet our audience wherever they are and keep these powerful stories front and center.”
About RFD-TV
Launched in 2000, RFD-TV is the flagship television network of Rural Media Group, Inc., and the only 24-hour network dedicated to serving the needs of rural America. The network features a mix of agribusiness reporting, equine programs, rural lifestyle shows, and traditional country music. RFD-TV produces more than six hours of live news every weekday and is available via DISH, DIRECTV®, AT&T U-Verse, Comcast, Charter Spectrum, and other major providers, as well as online at watchrfdtv.com and through RFD-TV Now, Roku, Firestick, Apple TV, and Sling TV.
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