Farmers and ranchers have had to make some tough decisions over the last few years.
Ag equipment manufacturers have also felt the pinch, with more farms cutting back on capital purchases, like tractors. CNH says it is trying to meet farmers where they are.
“It’s in the challenging times that we need our machines to be part of the solution, right? If we can be more productive, if we can get more yield, if we can get more out of the crop, if we can make farming easier and make it more productive, we can help that financial equation even in times when the economics aren’t great,” said Scott Harris.
Tractor and combine sales have been slipping for several months now, as overall sales have fallen nearly 14 percent during March. The Association of Equipment Manufacturers shows tractor models with 100 or more horsepower were down 19 percent on the year.
October 10, 2025 10:28 AM
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Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.
October 06, 2025 11:51 AM
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Gov. Gavin Newsom has until October 12 to sign a bill passed by the California state legislature allowing E15 sales.
September 30, 2025 12:59 PM
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The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.
September 25, 2025 03:30 PM
As input costs continue to rise, diesel prices have held steady in recent weeks, according to energy analysts at GasBuddy.
September 25, 2025 12:02 PM
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Ethanol producers face a widening opportunity window as aviation and marine fuel markets expand, with the potential to add billions in demand if policy and certification align.
September 19, 2025 02:42 PM
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