Farmers and ranchers have had to make some tough decisions over the last few years.
Ag equipment manufacturers have also felt the pinch, with more farms cutting back on capital purchases, like tractors. CNH says it is trying to meet farmers where they are.
“It’s in the challenging times that we need our machines to be part of the solution, right? If we can be more productive, if we can get more yield, if we can get more out of the crop, if we can make farming easier and make it more productive, we can help that financial equation even in times when the economics aren’t great,” said Scott Harris.
Tractor and combine sales have been slipping for several months now, as overall sales have fallen nearly 14 percent during March. The Association of Equipment Manufacturers shows tractor models with 100 or more horsepower were down 19 percent on the year.
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
February 13, 2026 05:15 PM
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Farm legal expert Roger McEowen discusses the EPA’s rescission of the 2009 endangerment finding on greenhouse gases and what it could mean for agriculture and rural America.
February 12, 2026 02:48 PM
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New Holland VP Ryan Schaefer shares insights into the brand’s legacy and innovations that support U.S. cattle producers.
February 09, 2026 02:46 PM
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OOIDA’s Lewie Pugh discusses the EPA’s new Right to Repair guidance and other regulatory developments impacting the trucking and agriculture industries.
February 09, 2026 12:47 PM
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SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
February 06, 2026 11:19 AM
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We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.
February 04, 2026 12:38 PM
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