Auction Barn Owner: The livelihood of the livestock’s industry depends on the younger generation

Cattle prices have been supportive lately, but one auction barn owner says there is one issue facing the industry that goes beyond the market.

“Getting the younger generation to come back in and we’ve definitely got to be profitable for them to be interested in coming back to these farms and ranches, so I think that’s one of the biggest factors today is to make sure that we can get those young people back to the farms and ranches,” said Justin Tupper.

Tupper says, fundamentally, he feels the industry is in a good spot. He says they are just hoping to hold the market and let fundamentals run their course.

Related Stories
Rural driving conditions increase the risk of serious collisions with animals.
Weak soybean sales and soft wheat demand contrast with solid corn export strength.
The National Pork Board recognized John Parker for more than 40 years of advocacy and leadership.
Sen. Roger Marshall joined us to discuss rising input costs, farm support efforts, and legislation aimed at strengthening domestic fertilizer supply.
Charly Cummings with Superior Livestock Auction joined us to discuss today’s cattle offering, market demand, and what producers should watch as they plan upcoming sales.
David Fisher with the American Lamb Board joined us to discuss a new sustainability program designed to boost producer profitability while supporting stewardship practices.

LATEST STORIES BY THIS AUTHOR:

AFBF Economist Dr. Faith Parum break down new survey findings on fertilizer affordability and producer sentiment heading into the 2026 growing season.
David Gruchot with USDA APHIS joined us to discuss the growing threat of invasive pests and the steps individuals can take to help protect U.S. agriculture.
ASFMRA’s Shawn Wood joins us to discuss farmland market trends in Arizona and the key factors shaping land values and water-driven decision-making.
March 15 of each year is the application deadline for the Pima Cotton Trust, and March 1 of each year is the application deadline for the Wool Trust. The law mandates trust payments by April 15. More information about these programs is available at www.fas.usda.gov/programs.
Tractor Supply’s Paper Clover Campaign raises millions of dollars each year for 4-H youth programs and scholarships. Local store community marketing manager Lexie Gamble joined Tuesday’s Market Day Report alongside 4-H student Matthew Rochford to discuss the partnership.
The cast of “Farmer Wants a Wife” joined us to share their stories and preview Season 4 of the series, which premieres April 21 on FOX.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.