FarmHER + RanchHER is sponsored by:

Dirt Diaries: Mother-Daughter Duo Behind TrailblazHER Co. Reflect on Their Success Spotlighting Rural Women

Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.

ALBERTA, CANADA (RFD-TV) — A mother-daughter duo is wrapping up an inspiring chapter in their entrepreneurial journey, celebrating years of spotlighting and sharing the stories of women across rural North America.

Jan and Erin Johnson, founders of TrailblazHER Co., joined us on Thursday’s Market Day Report to talk about their work, which includes a podcast and a magazine, and what is next for them.

The two have worked together for more than 25 years, combining creativity and passion for rural storytelling. Around the time of the pandemic, they launched TrailblazHER Magazine, a project born out of necessity and driven by purpose. The pair recently released The Farewell Issue, marking the end of an incredible chapter for their brand.

Jan and Erin also appeared on this week’s Dirt Diaries podcast with Kirbe Schnoor to discuss their journey and what listeners can expect from the episode. They say they hope people take away a message of perseverance, creativity, and the power of women supporting women in rural communities.

Dirt Diaries: New Episodes Every Thursday

Subscribe wherever you get your podcasts to hear new episodes of Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show! You can also watch the video version of Dirt Diaries on our YouTube page or listen to each episode on Rural Radio Sirius XM Channel 147 on weekends at 5 AM ET and 4 PM ET.

LEARN MORE

Related Stories
National FFA President Trey Myers shares the significance of Give FFA Day, its role in supporting student growth, and how communities can join the celebration to make a difference for future agricultural leaders.
National FFA Organization CEO Scott Stump shares the importance of Give FFA Day, how contributions support students, and why today is an opportunity for everyone to help invest in the future of agriculture.
Three junior heifer exhibitors continue their trek through the Texas Swing at the San Antonio Stock Show, balancing competition, friendship, and life on the road.
University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.
Nick Westgerdes of the American Society of Farm Managers & Rural Appraisers breaks down farmland values, rental rates, and sales trends in Illinois, while previewing the upcoming land values conference for 2026.
As National FFA Week continues, Ag Teacher Appreciation Day serves as a reminder of the lasting impact ag educators have on students, communities, and the future of American agriculture.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Mike Steenhoek with the Soy Transportation Coalition discusses supply chain disruptions, rising costs, and the potential impact on agriculture as farmers navigate ongoing global uncertainty.
Held each year in Mercedes, the Rio Grande Valley Livestock Show remains a cornerstone event for the region — blending education, competition, and community, even during challenging times for agriculture.
Nebraska Farm Bureau President Mark McHargue shares the latest on the wildfires, their impact on agriculture, and the challenges farmers are facing as they navigate both natural disasters and economic uncertainty.
Renowned farm broadcaster and friend of RFD-TV, Orion Samuelson, will undoubtedly be remembered for many things, but most of all, his work as a champion of America’s farmers and ranchers will define his legacy.
TYM North America unveiled two new Series 5 tractor models at the National Farm Machinery Show and announced an exciting new partnership for the NASCAR Craftsman Truck Series.
American Soybean Association President Scott Metzger discusses his recent testimony before the Senate Ag Committee, key priorities for soy growers, and his outlook for farmers into spring planting.