Grand Champion Market Steer at National Western Stock Show Breaks Record

Junior Livestock Champions Grand Champion Market Steer, topping out at $320,000

GCS-2026 1280.jpg

Cannon Reinmann, with her Grand Champion Steer, Boots, and buyers from Bank of Colorado

National Western Stock Show Press Release

Denver, CO — It was a packed house for the 2026 Auction of Junior Livestock Champions, presented by Farm Credit in the new CoBank Auction Arena inside the Sue Anschutz-Rodgers Livestock Center. The standing room only crowd drove bidders to set five new records across the top 8 animals, including the Grand Champion Market Steer, topping out at $320,000.

The top 8 champion animals collectively sold for a new record of $822,500, besting the old record by $185,000. Buyers gathered to show their tremendous support of youth exhibitors, the future leaders of agriculture. The private event aired live on 9NEWS and 9news.com, highlighting the top junior market animals from this year’s National Western Stock Show.

Each year, thousands of junior market animals compete with only 108 advancing to this year’s auction, as the highest-placing entries. The auction is the final sale for these champions, with proceeds directly benefit the junior exhibitors. A majority of each winning bid goes to the young exhibitor, who raised the animal, while 10% of each sale supports the National Western Scholarship Trust, which helps fund education in agriculture and related fields.

Related Stories
USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.
$2 million project tests fogging system to stop the virus in poultry facilities
Overall, the report suggests a shift toward more comfortable supply levels, with demand emerging as a key factor to watch in the months ahead.
“Cow goggles” are helping farmers experience cattle vision in real time, offering new tools to reduce stress, improve movement, and enhance livestock management.
UNL’s Dr. Dirac Twidwell discusses wildfire recovery efforts in Nebraska and what producers should keep in mind in the days and weeks ahead.
Improving dairy prices could support stronger milk checks later this year.

Agriculture Shows
For the latest information on how to take your operation from good to great, tune into Ag PhD. The program includes a wide range of agronomic information from how to maximize your fertilizer program & tiling to stopping those yield-robbing insects and crop diseases and more.
RFD Network is always creating new ways for rural America to educate and to be educated. RURAL AMERICA LIVE, the network’s longest-running self-produced program, is certainly no exception.