The Commodity Classic is officially underway in Denver, Colorado!
RFD-TV’s Kirbe Schnoor has been networking with farmers to get advice, explore the trade show floor, and discover all the newest technology in the industry.
Darren Siekman, Valley Irrigation
Fred Nichols, HUMA Chief Sales and Marketing Officer
Brandon Montgomery, FENDT
Heather Van Nest, John Deere Director of Canada and U.S. Customer Support
Kacy Perry, Bayer Soybean Business Lead
Wilbur Ellis, Robb Mohr Nutrition Product Manager
Randy Marcks, Sukup
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Soft equipment sales signal cautious farm spending as producers prioritize cash flow over expansion.
As domestic production and blending slowed, export demand remained a clear bright spot.
Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
Strong ethanol production and export trends continue to support corn demand despite seasonal fuel consumption softness.
Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.
Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.