Pistachios are in high demand as it reaches popularity among social media influencers

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Pistachio harvest is expected to be the largest ever this growing season, but they are in high demand.

Pistachio popularity has been largely driven by a demand for “Dubai Chocolate.” Some even believe the dessert’s craze has sparked a shortage in pistachio supplies, according to the Financial Times.

Dubai Chocolate is a take on the cocoa-based classic, but with a twist. The chocolate is filled with a pistachio paste and kadayif mixture, resulting in a crunchy and sweet treat. It originates from the Middle East and gained popularity amongst influencers on TikTok.

As the U.S. pistachio harvest season approaches and anticipates what it expects to be an impressive harvest, a managing partner at Meridian Growers says most pistachio processors are most likely at 90 percent sold right now.

Story via Financial Times

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