HARSEWINKEL, GERMANY (RFD NEWS) — From a family vision to a global force, CLAAS has played a defining role in the world of agriculture for more than a century. That legacy is now taking center stage in a new three-part documentary series highlighting the company’s values, leadership, and long-standing commitment to farming. The series, “CLAAS: Made for More,” premieres tonight at 9:00 PM ET only on RFD-TV.
CLAAS Senior Vice President for the Americas Region, Eric Raby, joined us on Wednesday’s Market Day Report ahead of the premiere to offer a preview of what viewers can expect.
In his interview with RFD NEWS, Raby shared insights into the first episode of the series, which focuses on the people behind the brand and the multi-generational mindset that shapes CLAAS’s operations. He emphasized a central theme of the teaser: that the story is not about marketing but about how the company works every day.
Raby also discussed the company’s history as the world’s leading family-owned agricultural equipment manufacturer, tracing its roots back to 1913. He highlighted how CLAAS’ long-standing presence in North America may come as a surprise to many viewers, given how deeply the company has been embedded in the region for decades.
Looking ahead, Raby explained what he hopes audiences take away from the docuseries, including a deeper understanding of the values, culture, and leadership philosophy that continue to guide CLAAS today.
AFBF Economist Danny Munch shares a closer look at the dairy market and the forces impacting producers today.
January 29, 2026 02:52 PM
·
January 29, 2026 01:39 PM
·
Eliza Petry joins the RFD News team with a strong connection to agriculture and a commitment to covering the people and issues that matter most to rural America.
January 29, 2026 01:31 PM
·
Todd Janzen with Janzen Schroeder Ag Law explains the updated ag data use agreement model and what it means for farmers and companies alike.
January 29, 2026 01:25 PM
·
STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+
January 28, 2026 05:01 PM
·
FarmHER Chris Nellis and her daughters navigate loss while carrying on a 300-year farm legacy, milking cows in upstate New York.
January 28, 2026 03:27 PM
·
Justin Wheeler with the American Society of Farm Managers & Rural Appraisers joined us with insight into current farmland values and what to watch in the year ahead.
January 28, 2026 02:42 PM
·
Tennessee 4-H members Jayden Hesson and Matthew Rochford joined us to discuss how 4-H is helping young leaders plan for the future of agriculture.
January 28, 2026 02:34 PM
·
Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.
January 28, 2026 01:36 PM
·
