The National Pork Producers Council called the new pork product by Impossible Foods a “brazen violation of labeling law.”
“What’s impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labeling law and centuries of precedence,” Dr. Dan Kovich, the NPPC’s Director of Science and Technology said. “Any adjective placed in front of the word pork can only refine it, not redefine it. It’s not pork. It’s not pork sausage. It can’t be labelled as such.”
The NPPC said it supports consumer choice and competition but it also supports a level playing field, meaning that plant-based and cell-cultured products designed to mimic real meat must undergo the same regulatory requirements as livestock agriculture.
You can read the NPPC’s full position paper here.