“We have to stay relevant": NCBA weighs in on the value of the Beef Checkoff Program

“This is one way that cattle producers can make sure they have a serious voice in promoting and defending their own product in the marketplace...”

Ag groups are underscoring the importance of Checkoff Programs. It comes after a group called Farm Action requested the Department of Government Efficiency take a close look at the programs.

Ethan Lane with the National Cattlemen’s Beef Association spoke with RFD-TV’s own Tammi Arender on the Beef Checkoff, the benefits to producers, and what farmers need to know.

Related Stories
Alan Bjerga of the National Milk Producers Federation discusses the Dairy Margin Coverage program, recent improvements, and what producers need to know ahead of this week’s enrollment deadline.
UNL Extension’s Troy Walz discusses the Nebraska Ranch Practicum, where sessions are held, how producers can get involved, and what ranchers can gain from participating in the program.
The Ranger Road Fire in the Oklahoma Panhandle is now 65% contained after burning nearly 300,000 acres over the past week. Kevin Charleston of Specialty Risk Insurance Agency discusses wildfire recovery, livestock insurance considerations, and the importance of preparedness for producers across the Southern Plains.
Higher output keeps milk supplies ample, reinforcing expectations for softer dairy prices even as feed costs remain favorable.
Singer-songwriter and RanchHER Clare Dunn reflects on the importance of National FFA Week, her time in FFA, and her commitment to advocating for agriculture and rural issues.
Border closures tied to the threat of New World Screwworm continue to stall Mexican fed cattle imports, tightening U.S. feeder cattle supplies over time — triggering feedlot closures that hinder herd rebuilding efforts, threaten the beef supply chain, and shrink production while consumer prices stay elevated.

Agriculture Shows
Farmweek is broadcast from Mississippi, one of the South’s most geographically diverse states. The Magnolia State’s most important resource is its people—and about a fourth of the state’s population hold jobs tied to agriculture.
“DocTalk” with host Dr. Dan Thomson will be teaming up with practitioners around the country to tackle issues with your livestock.
This high-yield corn contest showcases real-life Corn Warriors dealing with elements that every farmer knows well. Get an authentic look at what it takes to compete in a high-yield corn contest, and see who will take the title of Corn King.
As the trusted voice of the U.S. cattle and beef industry, the National Cattlemen Beef Association strives to share timely, relevant news. NCBA’s “Cattlemen to Cattlemen” is the leading TV show for beef producers to receive cattle industry news, education, and information.