Ask any farmer and they will likely tell you the cab of their tractor is their office.
Leaders at CNH say it is something they keep in mind with every cab they design.
“When you imagine sitting in that cab, and I sit in that cab a lot, I’ve got my display right up here with all my technology data - I’ve got my controls, I can power my implements, I can power my tractor. This is truly where the technology, the implement, and the tractor come together, and this is where the operator really manages those functions. It all comes together in the magnum tractor,” said Joe Miller.
Miller says each tractor designed for North America was built with that in mind. He says farmers are always making on-the-fly decisions, and a lot of those are made from the comfort of the cab.
Soft equipment sales signal cautious farm spending as producers prioritize cash flow over expansion.
January 16, 2026 07:00 AM
·
As domestic production and blending slowed, export demand remained a clear bright spot.
January 11, 2026 12:00 PM
·
Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
January 08, 2026 08:00 AM
·
Strong ethanol production and export trends continue to support corn demand despite seasonal fuel consumption softness.
January 05, 2026 02:49 PM
·
Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.
December 25, 2025 12:00 PM
·
Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.
December 17, 2025 06:00 AM
·
