On the farm, on the ranch, and in our homes, women have always been the heartbeat of agriculture. But there’s another role they naturally step into: the ProtectHER—the one who keeps everyone safe. That’s precisely what this special program, created in partnership with Nationwide Agribusiness, is all about.
Host Kirbe Schnoor sat down with women who live this every day, sharing stories of resilience, responsibility, and the everyday choices that keep families safe on the farm and ranch.
One of those voices was Carey Portell, a Missouri cattle farmer and speaker who survived a devastating drunk driving crash. Her story is raw, powerful, and a reminder that one decision behind the wheel can change lives forever. Today, Carey’s focus is crystal clear: safety first—whether that’s on the road, in the pasture, or at home with her family.
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About Nationwide and FarmHER + RanchHER
Since 1926, Nationwide®— founded by farmers, for farmers — has been committed to protecting what matters most. Today, that legacy continues through ProtectHer, a partnership with FarmHER + RanchHER that celebrates the women who lead with care, courage, and intention.
Across generations, women have often played a vital role in protecting their families, farms, and futures. On the road, in the fields, and at home, they are frequently the driving force behind safety and sustainability. ProtectHer honors these women – those who make safety second nature and legacy a priority.
Together we’re creating a ripple effect of protection across farms, ranches, and ag operations —because when women lead, everyone is safer.
Ways to Watch
“Women Leading Ag Safety: Protecting the Family, Farm & Future,” premieres on Labor Day — Monday, September 1, at 6:00 PM ET — only on RFD-TV and RFD-TV Now. You can also watch it next Tuesday, Sept. 2, at 8:30 PM ET, when the special premieres on the FarmHER + RanchHER YouTube Channel.
7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
