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Early indications suggest the U.S. cattle industry may be nearing the end of its liquidation phase. Oklahoma State University livestock economist Dr. Derrell Peel says the industry could be at or near the cyclical low.

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Fri, 4/18/25 – Enjoy back-to-back episodes of “Gaither Gospel Hour” and “America’s Gospel Music”
“What we’ve seen over the years is a real lack of proper management of those resources!”
“I see a path forward on this one. This is good for farmers and ranchers in this time of uncertainty.”
“We’re going to have 360 million pounds of cheese that do not have a home.”
About Us
Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

“Where The Food Comes From” visits M&B Products, a milk bottling plant in Temple Terrace, FL (a suburb of Tampa) with its farm in Lecanto, operated by the McClellan family. Get ready for a lesson in everything from milk bottling, to dairy nutrition, and bovine reproduction!
Mary Days is a contributor and good friend of “Where the Food Comes From,” and enjoys joining us on shoots in Florida. This is her behind-the-scenes take on what a day looks like filming with the crew.
Would you believe it’s possible to have a dairy barn where all you smell is clean fresh country air? Leon McLellan of M&B Products in Temple Terrace, FL shows us how!
If chocolate milke doesn’t come from brown cows (and strawberry milk certainly doesn’t come from pink ones), then where does it come from? Get the scoop!
At Florida dairy operation M&B Products, we learn about bottling milk, lactose intolerance, and so much more!
After Skippy’s owner’s farm injury, she joined the Adams family and quickly became more than just a farm dog.
Featured Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.