A new study has found that ag radio is still farmers’ number one choice for daily ag news and information.
The study conducted by Kynetec Research polled over 1,000 farmers and ranchers, and 42% of whom said that they preferred farm radio over other media sources.
Farmers surveyed shared that farm broadcasters are trusted voices when learning about new products and that a majority of these listeners tune in while driving a vehicle or operating farm equipment.
The National Association of Farm Broadcasting says that the research demonstrates the importance of including farm radio in ag media strategies when trying to reach farmers, and that the reach and trust of farm broadcasters is duplicated by no other media in agriculture.
Related Stories
“I see this as an opportunity rather than a challenge”
The California Farm Bureau introduces us to Aussie, its 2024 Farm Dog of the Year! Aussie’s proved nothing—not even the loss of a limb—can stop her from protecting her farm and family.
John Deere is cutting 100 positions from its Waterloo Works plant in 2025, and Butterball will cut 200 positions in Jonesboro, Ark.