Farmers and ranchers have had to make some tough decisions over the last few years.
Ag equipment manufacturers have also felt the pinch, with more farms cutting back on capital purchases, like tractors. CNH says it is trying to meet farmers where they are.
“It’s in the challenging times that we need our machines to be part of the solution, right? If we can be more productive, if we can get more yield, if we can get more out of the crop, if we can make farming easier and make it more productive, we can help that financial equation even in times when the economics aren’t great,” said Scott Harris.
Tractor and combine sales have been slipping for several months now, as overall sales have fallen nearly 14 percent during March. The Association of Equipment Manufacturers shows tractor models with 100 or more horsepower were down 19 percent on the year.
Soft equipment sales signal cautious farm spending as producers prioritize cash flow over expansion.
January 16, 2026 07:00 AM
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As domestic production and blending slowed, export demand remained a clear bright spot.
January 11, 2026 12:00 PM
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Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
January 08, 2026 08:00 AM
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Strong ethanol production and export trends continue to support corn demand despite seasonal fuel consumption softness.
January 05, 2026 02:49 PM
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Benchmark machinery costs against those of similar-sized, high-performing operations to inform equipment and investment decisions.
December 25, 2025 12:00 PM
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Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.
December 17, 2025 06:00 AM
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