Consumers are showing interest in knowing more about their food, including where it is raised and how. It is making them more curious of farm practices and soil intensity required for production agriculture.
Rob Dongoski with Ernst & Young spoke with RFD-TV’s Janet Adkison about if consumers only care about regenerative ag practices, if he feels farmers are transparent enough about their existing practices to dispel the message they are damaging their land, and if consumers are making choices in the grocery store to show that they care.
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