AI Data Center Boom Raises Power Supply Questions for Rural America

NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade England UK_Liam Carter via AdobeStock_1573070273.jpg

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade, England, United Kingdom.

Photo by Liam Carter via Adobe Stock

NASHVILLE, TENN. (RFD-TV) — A new assessment is highlighting increased risks of electricity shortages in the United States, as demand for power continues to rise. Growth in data centers and the expanding digital economy are placing additional strain on the grid, prompting questions about potential impacts on rural power systems.

Jim Matheson, CEO of the National Rural Electric Cooperative Association (NRECA), joined us on Wednesday’s Market Day Report to discuss findings from the latest Long-Term Reliability Assessment.

In his interview with RFD-TV, Matheson outlined key highlights from the report, including growing concerns about whether electricity supply can keep pace with demand in the coming years. The assessment points to several factors driving the situation, including the rapid expansion of data centers, increased electrification across sectors, and shifting resources in energy generation.

“No question: data centers and artificial intelligence use a lot of power,” Matheson said. “There are other factors driving electric demand as well, including a growing economy. But a lot of people are now using artificial intelligence for search functions, and that uses far more electricity than the traditional search engines did. If the United States wants to compete globally in the new world of artificial intelligence, we need to have the power infrastructure to support those data centers. Some have even said it’s a race between the United States and China. If we want to win that race, we have to make sure the power is there.”

Matheson also discussed what these developments could mean for rural communities that rely on electric cooperatives for reliable, affordable power, and what steps may be needed to strengthen grid reliability moving forward.

“It’s interesting because rural electric co-ops serve more than half the landmass in this country, [and] many of these data centers are looking to locate in rural areas,” he explained. “What we want to make sure of is that they pay their fair share. Existing consumers shouldn’t see their electricity rates go up because of these new large loads coming onto the system. If we negotiate the right deals, this could be a win-win for rural America and for the data centers. But the devil is always in the details, and we need to make sure we protect the consumers we serve.”

He was also in Nashville this week for the association’s annual NRECA PowerXchange meeting, where cooperative leaders gathered to discuss the future of rural power and the challenges facing the electric grid. Finally, Matheson recaps their PowerXchange event, shares his biggest takeaways from the discussions, and explains how those conversations could shape the path forward for the nation’s electric cooperatives.

Related Stories
Sarah Boyle hopes to earn the chance to perform at Nashville’s historic Ryman Auditorium during CattleCon.
Farm CPA Paul Neiffer recommends working with a CPA and estate-planning attorney now to prepare for possible changes rather than waiting until after the 2028 elections.
The Innovate for Impact program showcases technologies designed to strengthen global food security.
Texas Farm Bureau highlights the challenges facing growers after a dry growing season.

Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

From producing small hay bales at age 14 to working on her family’s farm, FarmHER Saydee Longhurst shares how FFA, agricultural education, and family have shaped her path in agriculture so far.
AFBF Director of Government Affairs Autumn Lankford Higgins says Farm Bureau is working with lawmakers to strengthen landowner protections and address outstanding concerns as the Senate considers amendments.
Andy Tauer with the National Pork Board says global production and increased competition remain challenges, making continued market development and consumer education important priorities for the industry.
Wednesday, November 18, 2026
7:30 PM EST | 6:30 PM CST | 5:30 PM MST | 4:30 PM PST
Ashley Brucker with American Farmland Trust says producers interested in agritourism should review the requirements and prepare early, as grants range from $5,000 to $10,000 and applications open on November 30.
ASFMRA Accredited Farm Manager Justin Bahr says high-quality farms continue to attract buyers, while producers and landowners should consider yields, input costs, and overall farm economics when setting cash rents and making farmland decisions.
RFD-TV Farm Legal Expert Roger McEowen advises farmers to document losses, prepare cash-flow projections, and work with attorneys and lenders before falling behind on payments.
Family Wheat & Hay Farm | Shelley, Idaho
Nebraska farmer and USMEF Chairman-Elect Dave Bruntz says the meat export industry must continue meeting international customers’ needs while making the most of available supplies.
Farmer Veteran Coalition representative Diego Loredo shares how the Farmer Veteran Fellowship Fund helps American heroes enter careers in agriculture and invest in their operations.
The increase in dollars borrowed comes as producers continue to face elevated costs for fertilizer, fuel, machinery, labor, and other operating expenses.
Agriculture Secretary Brooke Rollins says the department has hired more than 240 veterans and military spouses, more than doubling its original goal of 100 hires in 100 days.
Rural Lifestyle & Entertainment Shows
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Join popular polka performer Mollie Busta for her weekly “Mollie B Polka Party” on RFD-TV! The one-hour program features the nation’s top polka bands recorded on location at music festivals across the U.S.
Celebrating 16 Consecutive Seasons on RFD-TV! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.