AI Data Center Boom Raises Power Supply Questions for Rural America

NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade England UK_Liam Carter via AdobeStock_1573070273.jpg

Aerial drone shot of distribution warehouses and data center logistics hub with truck cargo shipping import and export in Biggleswade, England, United Kingdom.

Photo by Liam Carter via Adobe Stock

NASHVILLE, TENN. (RFD NEWS) — A new assessment is highlighting increased risks of electricity shortages in the United States, as demand for power continues to rise. Growth in data centers and the expanding digital economy are placing additional strain on the grid, prompting questions about potential impacts on rural power systems.

Jim Matheson, CEO of the National Rural Electric Cooperative Association (NRECA), joined us on Wednesday’s Market Day Report to discuss findings from the latest Long-Term Reliability Assessment.

In his interview with RFD NEWS, Matheson outlined key highlights from the report, including growing concerns about whether electricity supply can keep pace with demand in the coming years. The assessment points to several factors driving the situation, including the rapid expansion of data centers, increased electrification across sectors, and shifting resources in energy generation.

“No question: data centers and artificial intelligence use a lot of power,” Matheson said. “There are other factors driving electric demand as well, including a growing economy. But a lot of people are now using artificial intelligence for search functions, and that uses far more electricity than the traditional search engines did. If the United States wants to compete globally in the new world of artificial intelligence, we need to have the power infrastructure to support those data centers. Some have even said it’s a race between the United States and China. If we want to win that race, we have to make sure the power is there.”

Matheson also discussed what these developments could mean for rural communities that rely on electric cooperatives for reliable, affordable power, and what steps may be needed to strengthen grid reliability moving forward.

“It’s interesting because rural electric co-ops serve more than half the landmass in this country, [and] many of these data centers are looking to locate in rural areas,” he explained. “What we want to make sure of is that they pay their fair share. Existing consumers shouldn’t see their electricity rates go up because of these new large loads coming onto the system. If we negotiate the right deals, this could be a win-win for rural America and for the data centers. But the devil is always in the details, and we need to make sure we protect the consumers we serve.”

He was also in Nashville this week for the association’s annual NRECA PowerXchange meeting, where cooperative leaders gathered to discuss the future of rural power and the challenges facing the electric grid. Finally, Matheson recaps their PowerXchange event, shares his biggest takeaways from the discussions, and explains how those conversations could shape the path forward for the nation’s electric cooperatives.

Related Stories
High ownership does not always translate into high output, underscoring the importance of structural differences in understanding state-level farm performance.
Rep. Randy Feenstra, R-IA, details how the “One, Big, Beautiful Bill” Act (OBBBA) supports farmers, biofuels, and rural communities with tax breaks, crop insurance relief, and ag infrastructure.
Jake Charleston of Specialty Risk Insurance shares risk-reduction strategies to help cattle producers prepare for a successful year ahead.
Farms and major food companies use AI to improve efficiency and forecast demand. Still, developers said that training AI for different uses is only possible with support from knowledgeable workers.
More than 1,100 residents and farmers have signed a letter urging Ag Secretary Brooke Rollins to step in, saying the proposal threatens irrigation supplies and long-term farm viability in the region.
Reviewing risk management now can help dairy and livestock producers enter 2026 with clearer margins and fewer surprises.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

RealAg Radio host Shaun Haney explains why the 2026 USMCA review could directly affect dairy access, produce competition, and export reliability for U.S. farmers and ranchers.
The report shows that, despite production challenges, dairy farmers are producing more milk with fewer resources per gallon across the industry.
Smaller U.S. production and steady global demand could provide better pricing opportunities in 2026.
Canada’s new voluntary Grocery Sector Code of Conduct will take effect on Jan. 1, a goodwill effort to promote fairness and transparency between retailers and support farms that sell directly to stores.
With record grain harvests and rising global ethanol demand, leaders across the ag and energy sectors are pushing for year-round E15 sales to mitigate the strain on grain trade.
Pork producers warn that proposed definitions of “ultra-processed” food in guidelines from the “Make America Healthy Again” plan could negatively impact industry-standard bacon, sausage, and feed practices.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.